Running a business is more than just employing staff and making sales. While selling your products is the ultimate goal, you need to get your items to your customers. That usually involves using packaging.
Business packaging doesn’t have to be boring. Customizing your packaging will make you stand out among your competitors and give your customers the added attention they want. There is nothing more professional than a custom box with lots of extras inside. By implementing creative ideas, you will see your customer base expand and repeat orders grow.
With this, when considering a packaging solution, businesses should take note of why folding carton packaging is trending in 2023 and consider its benefits in terms of sustainability, cost-effectiveness, and branding opportunities.
It may not be something you see as a priority, but how your business packaging looks says a lot about your company and how you think of your customers. Anyone can ship with a standard cardboard box, but it can lead to better customer satisfaction and repeat business if you do a little extra. Here are some great ideas for professional business packaging.
Custom Boxes
Your customers have seen regular shipping boxes before. While your goal is to deliver your products safely, you need to stand out in a competitive business environment. A great place to start is with a customized box.
There are different styles of custom boxes that range from a regular slotted carton to a front lock mailer. If you can ship with something people don’t often see, they will remember you. Go for a different style and then add colour that fits your brand.
You can add stock artwork or your own custom graphics to give them a special look and feel. Some companies allow you to design them online and then have them digitally printed for expert quality. This will definitely set you apart from your competitors.
Packaging Paper
Once your clients get their package, you want to give them an experience when they open it. By using creative inside wrapping, it evokes luxury and attention to detail. How you care about the delivery of products will speak volumes to the customer.
Use custom printed tissue paper with your logo on it. Product recognition is how you get repeat business so having consistent branding throughout the packaging is key. This will also help protect your items in the shipping process. You can even use other types of insert packaging to be more creative. Try butcher paper or aluminum foil to be unique. You can even use twine to keep the packaging paper on.
Inserts and Notes
The more extras in the box, the better and people feel they are getting something as a bonus. This adds to the unboxing experience. Include a branded sticker for them to use and it will remind them of your company. A description card is a nice touch as it can describe the product or your company’s mission statement.
Personal notes are special and let the consumer know that you care. It can be handwritten or printed with a handwriting font. Thank your customers for their business and offer a discount on their next order.
Logo Stickers
It’s very affordable to get stickers made up with your company logo and they are perfect for sealing up a package. They also are a great way to spruce up standard boxes. You should use several different types, having your regular logo sticker and product-specific stickers for your different SKUs.
You can have stickers made up in several shapes, from circles to ovals and squares to rectangles. The more information you can provide on your boxes, the better as it makes it easy for the customer to identify what is inside and helps with your brand awareness.
Custom Tape
This is another necessary piece of your packaging that you can take advantage of branding. When shipping your products, you want the package to make it to its destination without breaking apart. This is why you need strong adhesive tape to reinforce the box.
Why not use that real estate by having some custom printed logos and artwork on it? It dresses up your packaging and acts as a mobile billboard for your business and the more you get your name and message out there, the more your business grows.
Free Samples
Your goal is to provide your customers with the best quality products you can. When you ship packaging to them, it is an opportunity to introduce other products in your line. Include a small free item inside the box so they get a taste of your other offerings. It doesn’t have to be huge, but they will see it as a fantastic gesture and lead to more sales.
People love to get free stuff and your generosity will spread like wildfire. Introducing your other products to customers is the way to increase business. Having something extra in their orders will show that you care about their business and loyalty.