In the not-so-distant past, advertising was often only television commercials, newspaper ads, or flyers mailed to people’s homes. As technology shifted to the digital age, so did the way people advertised their business products and services. These days, social media campaigns, blogging, and even videography are all important ways that you can make your business take off. Check out these unique corporate video ideas that go above and beyond to wow your customers, your investors, and everyone in-between.
1. Company Profile
Every company has a profile that gives people information such as a mission statement, a history, or a briefing of what the company provides. Text and images only go so far, though. If you want to truly engage everyone from a potential investor to your current customers and beyond, it’s time to create a professional video. In the video, include your company’s owner, show a behind-the-scenes look at what goes on from day to day, talk about some of the company’s accomplishments, and provide a look at what you have down the pipeline. Update the video every year or so to keep it fresh and provide new information.
2. Social Media Videos
Social media is one of the fastest-growing ways that companies engage with their clients, introduce new products or services, and bring in new sales. TikTok is the go-to for video content these days, and companies are taking charge of it by getting in on the TikTok dance trends, showing people what a day at the office is like, interviewing customers, and even letting people take over their accounts for a day. Although there is less video content on other platforms, that doesn’t mean it isn’t still a huge help. Instagram and YouTube especially have tried to make way for video content in the form of shorts. The 30- to 60-second videos are a great way to gain attention without people losing interest in what you’re saying.
3. Customer Testimonials
Customer testimonials have long gone toward helping people become interested in new products or services, but words just don’t hold as much weight as they used to. These days, people want more proof, and what better way to show them that your company does what it promises than with videos of customer testimonials? You can allow your previous customers to provide videos about how they use your products or services, how much they like them, and so on. Even if your clients send in their own videos, production can turn it into something smooth and professional-looking.
4. Frequently Asked Questions
Depending on what kind of products or services your company offers, your customers may benefit from a video that answers frequently asked questions. You might even use a professional videographer to film someone setting up a product, using one effectively, or even going out “on the job” to show customers what to expect if they order a specific service. By giving potential or new customers an inside look and helpful information, you help to ensure they are satisfied with your products or services and might even become one of those aforementioned customer testimonials.
5. Recruitment Videos
As your business grows, chances are you’re going to want to bring on new talent to help you continue to expand. Hiring videographers who have a professional and talented eye is an excellent way to recruit new employees. Talk about what the company means to you, its history, the company culture, and what you can bring to the employee. Show how it is a fun and rewarding career and remember to display ways that your company not only turns a profit but also helps the local community.
Whether you run a snazzy boutique or run your own HVAC company, creating videos is an excellent business tool. Always use a professional videographer to help you create vibrant, engaging media that puts your best foot forward.