If you own a business, you know that your success is dependent on your customers. Without them, you wouldn’t have your dream of owning and running a company. That said, many businesses settle for meeting the basic needs of their customers and stop there– missing out on substantial revenue streams by not going above and beyond. Offering supplemental products and services can help you better meet your customer’s needs and dramatically increase your profits.
We will use a spa business as an example of targeting new revenue streams through supplemental products and services. In this example, the spa offers facials, massages, body treatments, nails, and waxing services, and our additional revenue streams will be supplemental skin care services and cosmetic treatments. This article will demonstrate how to find new markets to target, resulting in happier customers and a happier bottom line.
Finding Your Revenue Stream
The fantastic thing about having customers is that you can ask them for feedback. There are multiple ways to do this depending on your business, but taking customer surveys can point you in the right direction. The more customer data you can collect, the easier it will be to find potential gaps in the market that your business can fill. If you are unsure if your customers will be receptive to your chosen product or service, try testing it with a select few and getting their feedback before rolling it out company-wide.
You can easily break into new revenue streams as a spa business by taking an existing service and making it better. In this example, offering complimentary skincare services with a facial, massage, or body treatment can promote new products while providing a more deluxe experience. Many supplements address skin issues, and clients who seek skin care treatments may purchase them after the service.
For example, collagen products can help customers with anti-aging, and after visibly seeing the effects from their facial, they will be more inclined to purchase your new collagen product. In addition to anti-aging, you can promote and sell organic vitamin supplement gummies containing ingredients that address skin issues and complement your spa’s skincare services.The more value you provide to your customers, the more they will be connected to your brand, and the more revenue you can potentially make.
Often, spa customers seek treatments that allow them to look their best. Supplements can assist them in pursuing a variety of beauty and wellness goals. For example, some products contain ingredients that may help people grow healthier nails and hair. Nutritional supplements can support clients interested in maintaining or losing weight.
Vitamins can complement a healthy diet and fitness regime, and some supplements may even help people feel more energized. There are also nutritional products that may be helpful for your customers interested in detoxing, a process associated with weight loss and clearer skin. So, finding ways to help your clients maintain a healthy lifestyle outside of the spa is another way to keep your customers coming back and bring in more revenue.
Help Your Team Drive Sales
Believe it or not, you and your employees can make a massive impact on sales. By integrating selling supplements into the spa experience in a way that helps drive sales and grow the business. You should make sure your team understands how nutritional products can support specific treatments to make personalized recommendations for the clients they encounter.
Discussing products like supplements can signal that your business values a holistic approach to addressing concerns. These conversations can also help spa employees and clients define their goals more precisely so that your business can offer more targeted recommendations for products and services.
Increase Customer Satisfaction
Adding complementary products and services, like supplements, can enhance the effects of your spa’s services, which means your customers will be more satisfied with the results of their treatment. Happy clients are more likely to positively review your business and recommend it to friends and family. It’s also easier to retain customers who are pleased with your services and book them for future business.
Offering high-quality products derived from safe and natural ingredients can further improve the client experience. Make sure you tailor your product line to the services you feature. Thoughtfully adding nutritional supplements to the products you sell can help you grow your clientele and improve customer loyalty and retention.
Develop a Holistic Brand
The products and services your company offers communicates the values and priorities of your business to your clients. For example, adding nutritional supplements to your roster of products demonstrates to customers that you value wellness in addition to addressing cosmetic issues.
Furthermore, when a spa sells vitamins and other nutritional products, it suggests the business operators understand how internal factors such as nutrition play a significant role in skin health, aging, and weight management. Featuring supplements at your spa can help build your spa’s brand as a place that cares about health and wellness as much as outer beauty.
Adding supplemental products and services as new revenue streams is beneficial for your business and its clients in many ways. Consider offering these supplemental services alongside your company’s main services to improve your brand and grow your business while helping your customers address their needs and concerns effectively.