When starting out a new adventure in a new company, there are things that are fun to do, and things that are less fun to do. Branding, selling, and creating usually ranks as the funnier things, and those are also important aspects of the job. However, a company of any size needs to be managed properly from top to toe, in order to achieve success.
One also needs to pay attention to keeping score of the business’ accounting and its finances, making sure that the business has sustainable growth, or at least a sustainable business plan. Other things that sometimes are neglected in fast growing enterprises is the aspect of keeping one’s customers happy. Many new companies fail to realize that as more products are sold and as more money is made, the importance and workload of proper customer service rises as well.
These are some of the things we will dig deeper in to today.
Create good relationships with your customers from the start
One of the most important things as a business is to create value for your clients. The modern business model is built around this, as being a valued brand and creating value is the best way of positioning yourself in the market. Valued customers will come back and do business with you again and will recommend your business to their friends and business connections.
Creating value starts by giving your customers a good experience. If you do this, rather than just selling a product or service, you’ll be able to create a strong brand that is able to make its way in a competitive market. Remember this when you start out, especially in your customer service department. A tip to making sure your customer service department is in good hands, is investing in systems that monitor and manage quality in your customer service department.
Remember your strengths as a small business
Some businesses boom early, some boom later, and some businesses never really grow in numbers. Whatever product you’re selling, it is important to remember what your strengths are when you are a small business. As the owner and CEO of your business, you have the overview of everything. You know your strategies and tactics, you act these out yourself, and you even evaluate on these too. Though this can be a lot of work, it is important to remember that this way, you can keep control.
So when expanding your business, remember to grow slowly and only employ more people when you see a potential to grow.
Avoid bureaucracy before it is too late
Avoiding bureaucracy is a bit similar to remembering your strengths as a small company. Quality management systems have been designed to avoid having to hire managers, middle managers, and monitoring managers in departments such as customer service. Bureaucracy sneaks in when it is rationalized to hire people to monitor the performance of other employees. This happens in many big companies. These advanced systems can actually improve the efficiency of your customer service department by up to 75%.
This intelligent software works by monitoring customer service employees and recognizing and categorizing the problems of your customers. This way, you will gain unique insights into the problems that your customers face in all phases of the journey that your customers go through. The system gathers immense amounts of data, processes it, and organizes it for you in readily accessible and actionable reports.