Online customer reviews are a new form of marketing and communication that can influence customer opinions. They help you understand your customers better to improve customer service. When potential customers go online to see what others are saying about your business, reviews give you credibility and social proof.
Review pages with specific keywords can improve your rankings on local search. When customers post positive reviews, they constantly provide prospects with a great image of your business and a continuous brand awareness that serves you even in the long term. Here’s how you can use customer reviews to your advantage.
1. Respond to reviews consistently
As more customers share their experiences and complaints online, reviews have become a great customer support channel. If you’re looking to boost customer loyalty and happiness, you have to remain on top of reviews and reach out to your customers on time to show that you care. Don’t ignore negative customer reviews, as they can harm your business’s reputation and may cause you to lose your customers. Responding to positive customer reviews encourages customers to continue interacting with your brand, creating potential brand advocates.
2. Boost brand exposure
Customer reviews can affect search rankings, and as such, the more positive reviews you have, the greater the visibility and the easier it is for customers to find you. Once a customer reviews your business and its offerings, new, unique content is created, helping your brand stand out in search results. Actively focus on your review pages and activate the reviews section on your social media pages and other platforms. Consider investing in a business reputation management software to acquire reviews that grow your business.
3. Find target keywords
When you analyze how customers describe your business and its offerings in their reviews, you can understand how they search and perceive your business. By monitoring the common keywords used by your clients in reviews, you can get a clear picture of how to boost product positioning, keyword targeting, content creation, tags and make your brand rank higher on SERPs. By targeting keywords customers use in their reviews and search, you create valuable content, improve your products or services, and ensure an improved customer experience.
4. Post them on social media
Social media is an excellent platform for brands to interact directly with their customers and improves brand visibility because most common consumers reside there. Reposting customer reviews on social media helps you amplify their voices, making them more visible. It’s also an excellent strategy to develop trust among prospective customers and create social proof to encourage other customers to review your products and services.
5. Add your customer reviews in paid ads
Google allows you to use your Google My Business review page data in paid ads. When potential customers click the review link, they’re redirected to your review page to see what past clients say about your business. To leverage this feature fully, optimize your Google My Business listing and ensure each detail is filled out correctly and all the elements resonate with your brand perfectly. When you get reviews, respond to them promptly and in a professional manner to show customers you care about their opinion of your brand.
Endnote
Customer reviews are great for SEO and can help you build business credibility and trust. Take advantage of your reviews in the above ways to grow your business.
