As climate change becomes an ever-pressing issue, so too does it become a priority of the consumer.
In 2022, brands are increasingly finding that their attitudes towards environmental issues can be a major factor in swaying customers one way or the other, and companies who are open about their values and make sustainability a core part of their operations find highly positive responses from companies.
Those who want their business to reflect their attitude to social responsibility on the issue of climate change have many successful examples to look to – these are just three businesses whose unique and varied approaches to sustainability and environmental issues are paving the way.
1. Smart Storm Group
Smart Storm Group specialise in water management solutions, designed to prevent water pollution. They also deal in safe solutions for dealing with fat and grease, and for their clients, they provide the added bonus of reducing running costs too.
And for them, sustainability is not only a core part of their approach, but they’re also dedicated to helping other businesses find solutions that help them to operate in a more environmentally friendly way, day-in, day-out, making them not simply providers, but innovators, with services centred around research and development with a wealth of wise scientific experts and professionals at the helm.
Patagonia produces a range of outdoor wear and accessories, and are a great example of a brand that is not simply environmentally friendly at its core, but actively working towards progress.
The company’s policies include a self-imposed ‘earth tax’, which means that 1% of their profits are donated to non-profit environmental causes. And in addition to this, they pair with sports personalities, known as Global Sports Activists, to raise the profile of their causes and inspire their customers to back their mission, and not just their products.
3. Bird & Blend
Independent loose leaf tea manufactures Bird & Blend are renowned for their weird and wonderful tea combinations that include rhubarb and custard flavour, chocolate digestive and even a tea that tastes like a Crème Egg as part of their Easter range.
And alongside their creativity, they’re also committed to ethical and sustainable sourcing, from their minimal usage to packaging to the biodegradable teabags they use to keep every part of their operations as planet-positive as possible.
Companies like Bird & Blend demonstrate that wearing your ethics on your sleeve is a fantastic way to connect with customers and show them that you share their values.
If you’re looking to support companies committed to supporting and sustaining the planet, these are three great enterprises to get behind. Working in a diverse array of industries, their approaches are truly inspiring and innovative.
Passionate about the planet? Share your favourite environmental entrepreneurs and companies in the comments below.