One way that you can share your brand without resorting to impersonal advertising is with promotional products. Customers today want to feel valued and appreciated, and promotional products allow businesses to make them feel this way. They help you maintain a presence and get your brand name out there, and they show that you are willing to give something to gain their support. You can use anything from personalized pens to custom t-shirt printing. Take a look at the top five ways to use promotional products for your business.
1. Use Promotional Products for Increased Customer Retention
When you have a business, one of the most important long-term goals is customer retention. Customers want to feel appreciated, and promotional products give you a chance to show them that they matter. You can design all kinds of products with your brand and logo listed on them. Some businesses give gifts to people who spend a certain amount, or they might have a promotional day. You can give out keychains, luggage tags, or anything that fits with your business.
2. They Can Help Employees Feel That They Are Part of a Team
Another way to use promotional products is to give them to employees. They say that 70% of customers are more willing to purchase products that someone they know recommends. You can give your employees gifts, such as shirts made by custom t-shirt printing, bags, or other things they can use when they are away from work. They will feel like part of a team, and their friends and family will ask them about the business. If they feel good about their job, they will give positive reviews and draw in more customers.
3. They Help You Build Brand Awareness
One of the best ways to use promotional products is to build up your brand awareness. You can do giveaways to make the customers happy, so make sure that you are giving away practical gifts that people will use. You might consider pens, blankets, frisbees, folding chairs, tote bags, or umbrellas. If you give out business cards, make sure that they are magnetized so that they can stick on the refrigerator. You can also give them out at community events.
4. Send Them Out in the Mail
Although direct mail is less common than it used to be, it is a great way to send out promotional products. You can send out gifts to prospective clients, existing customers, or partners. People appreciate receiving a gift, so be sure to include your logo and your branding on it and send out something that they will use.
5. Use Them to Draw a Crowd at Trade Shows and Other Events
If you attend any promotional events or trade shows, you should make sure that you have promotional products that people want. This will draw them over to your booth, and you have an opportunity to share your brand with them. It is important that you have more than a business card because you want people to remember you. You can have a basic but useful product for everyone, and then have some special gifts reserved for anyone who you make a connection with.