It’s inevitable that every website will go through a rough patch at some point. Maybe you’re seeing reduced traffic, or your site is down more often than it should be. In any case, it’s important to troubleshoot the issue so you can get your website back up and running as quickly as possible! In this blog post, we’ll discuss five potential causes of website issues – and how to fix them. Read on to learn more!
Your Redirects are Bad
You have probably experienced this before; you have clicked on the link and instead of visiting the link that you clicked on you are redirected to another page. In the world of search engine optimization, if a visitor has clicked on a link for your website to go to a specific page, but ends up on another, this could end up bringing your ranking down.
One of the easiest ways to find out which redirects are bad, would be to visit Google Analytics, export the landing pages, and paste them in an SEO software that analyzes links. Once you have done that, you’ll be able to determine which redirects are bad and how many of those redirects end up at a 404 error.
Problem With Technical SEO
Another thing that could be bringing your website ranking down would be problems on the technical SEO side of things. When it comes to technical search engine optimization there are three primary factors to look out for; robots.txt file, noindex tag, and nofollow attribute. For example, if perhaps you or your website developer mistakenly adds the no index tag to one of your most popular pages, it will disappear from the rankings.
Worse than that you could add a nofollow attribute to your sites pages; this would mean that any site that is linking to you would not count as a dofollow link, reducing your authority and your rankings as a result. The only way to fix these technical SEO mistakes would be to go through your sites source code.
This can be quite a difficult problem to overcome, especially if you have no knowledge in the area. Luckily, there are professionals like Figment Agency that can help you when it comes to technical SEO. Figment Agency has a team of experienced SEO professionals who are familiar with the latest algorithm changes and ranking factors. By improving their technical SEO, businesses can increase their organic traffic and generate more leads and sales.
Not Using High-Quality Links
On the topic of links another thing that could be bringing down the ranking of your website would be not using high quality links, but more specifically, using extremely low-quality links. Whether you are doing this in order to manipulate the algorithm, or because you are inexperienced with search engine optimization, the result is the same; Google does not look kindly upon this.
If your website is making use of many low quality links, such as from low-quality guest posts, low-quality article directories, or low-quality web directories, Google will view this as an attempt to manipulate the algorithm to increase your ranking. The only way to fix this issue is by logging onto the search console and sending an e-mail to the web masters of the various web pages and asking them to remove your site.
Content Has Changed
One of the more common reasons for why your website ranking has been brought down is because your content has been changed. Keep in mind that when you produce content for your website it will be crawled by bots and then indexed. Any changes to the content could cause fluctuations in your ranking.
For example, you might have changed the wording around an anchor text or keywords could have been removed from the content. There are two ways to fix this problem the first is by asking your SEO to replace the missing keywords, and the second is to use a backup to rewrite the content you need changed again.
Meta or Title Tags Have Been Changed
Finally, the last reason on this list as to why your website ranking might have decreased is because much like having content be changed your meta tags could have been changed too. Keep in mind that the one way that search engines are able to make sense of what your website is about is from the title tags.
If you have changed your title tag even somewhat, you could see fluctuations in your ranking. For example, if your previous title tag was something like “Expert SEO Company in Melbourne”, and you have changed it to “Hire SEO Experts in Melbourne”, the drop in your ranking could be because you are no longer using the word “company”.