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How To Find New Business Opportunities

  • Thomas Oppong
  • Jul 28, 2022
  • 3 minute read

Finding new business opportunities is strategic and deliberate and needs to be well thought out for a viable venture. You must explore several channels to find businesses and be visible and credible enough so you can close business deals once you find the opportunities. That said, finding new business opportunities is possible if you place yourself accordingly, so continue reading to learn more about these.

1. Online Research

You may find business opportunities you can benefit from by clicking your way via the digital sphere. You can type in any search engine ‘business opportunities in fashion,’ for example, and begin surfing the different content available by typing relevant keywords.

Depending on the type of business opportunity you seek, some content may include suggested geographical areas to materialize your business (you may click here to learn more about this). After locating the business opportunity and venture, you must prepare strategies accordingly to turn the opportunity into a deal.

As you research online, remember that not all opportunities are legit; some may be scams just waiting for the opportunity to dupe people. You must be able to identify legit business opportunities so that you don’t fall victim to internet fraud. For example, if a business opportunity requires you to make a payment or for you to provide credit card details, it’s more likely a scam. Business opportunities should never require details linked to your finances, whether online or physical.

2. Social Media

Social media is one way of finding business opportunities in the modern digital age. Some social media platforms allow you to create profiles where fellow business colleagues interact with your profile regarding new business partnerships and opportunities.

Depending on the social media platform, your profile can include details such as work history, business intentions, current projects, goals, ambitions, and business successes and failures. Active business participants may reach out to form a potential business venture depending on whether they resonate with your profile. 

3. Local Announcements

Your community can also offer some business opportunities. Hence, you can explore different communal avenues where information regarding business opportunities may be announced. You can start with the communal boards in your neighborhood, if there are any. Bus stops and public space areas may also have information regarding jobs and business opportunities.

Most neighborhoods have a strict policy regarding advertising business opportunities and must check the advertiser for approval. That said, always research and vet for legitimate ventures, as some may be scams.

You can also attend local seminars and meetings on neighborhood matters where you may acquire business opportunity information that you otherwise may not if you don’t attend such public forums. You can also register with your local library for newsletters and magazines they may distribute regarding such opportunities.

The local newspaper may also be a viable channel for new business opportunities. A column usually states the different job and business opportunities, and you can then follow the stipulated application channels.

4. Business Conferences

Attending business conferences is another way of finding new business opportunities because aside from getting the information you need, you also get to network with others. Networking means interacting with fellow attendees and learning about their business interests and ventures. You may find that you share the same interests while interacting, so you exchange details for future ventures.

Business conferences also give you a platform to give a presentation, pitch, or display. Your presentation should provide lucrative information that potential investors and partners take an interest in venturing with you. Public speaking skills are crucial to closing deals from conference networking and presentation. Then, follow up on your contacts to pave a way forward beyond the conference.

5. Reach Out To Colleagues

You may have friends, colleagues, or relatives you know who are in positions where you can form business relationships together. You can reach out to them in your capacity and organize a date where you can present them with a pitch. Make sure to have legal papers and contracts in place because it’s easier to go into business with someone you know without thinking of business administration aspects. Although you may trust each other, it’s crucial to safeguard one’s ideas and interest in any business venture.

Conclusion

Some ways to find new business opportunities include online research and social media, which are convenient for access and facilitation. You can also attend any business conferences within your interests, be on the lookout for local announcements, and reach out to colleagues you know may be relevant for business opportunities. Any of these can work for you. You only have to pick ones that fit your needs and those you’re comfortable with as you begin to carve your way into a new business.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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