Small businesses that are looking for ways to grow their base of clients while boosting their earnings need to seriously look at advertising in order to build awareness of the brand among a much larger audience. There are many different approaches to this.
The company might focus on digital platforms, such as Twitter, LinkedIn, or Facebook. They can also opt for more traditional methods, such as TV, radio, and newspapers, or even utilize a press release service. Strategically investing in advertising can give businesses a rather high return on their investment by bringing in new customers.
Small businesses that are looking to utilize advertising to grow their revenue need to ensure they opt for types of advertising that reflect their budget while still making sense for the overall business model. Here’s a quick look at a few different types that companies use to promote content, a service, or a product.
Social Media
Using social media platforms is quite a popular choice for smaller companies because the cost is more affordable. Business owners have more control over the audience that is being targeted. For example, if a company uses social media marketing to advertise their retail store, they have the ability to use the targeting of the ads to narrow who sees them to match the company’s target demographics.
Pay-Per-Click
Pay-per-click is another way to advertise online. With this option, the business owner can create an ad and pay for each time a user clicks on it, typically this is done through search engines. The entrepreneur bid on placing its ad in the search engine, and this means that they set the maximum price they’re willing to pay for each time someone clicks it. If it’s seen but not clicked, they’re not charged anything.
Most commonly, the platforms used for this are Bing Ads and Google Ads. This is actually a type of SEM, or search engine marketing. It can be a fantastic option for those small businesses that have tight budgets for advertising.
Mobile
When it comes to digital advertising, the mobile version is one where ads are only seen on mobile devices, including tablets and smartphones. Types of this can include mobile display ads, mobile videos, social media ads that can only be seen on mobile devices, mobile search ads, and ads in mobile apps. Having a strategy for this type of marketing can really pay off for a business.
Print marketing, at one point, was the only way to advertise – but that was before the inventions of TV, radio, and the Internet. These days, more and more people are turning to digital methods because they’re more cost-effective, and it allows businesses to better target their audiences.
That said, print marketing is still a viable option. This is especially true for those businesses that target audiences that may be older or not as digitally engaged. Businesses that are interested in that should check out strategies like press releases, magazine, newspaper ads, ads in fliers or in brochures.
When considering options for advertising a product or service, there are a few things executives should keep in mind. The first one is that they need to target the correct audience. There’s no point in spending money to advertise to people who will have no interest at all in what is being offered. Once the target audience has been decided on, market where they are. If they are less digitally inclined, go for print, TV, or radio ads. For the digital generations, go online. Companies should also track their success and get their timing right.
The customer base will really determine which method is the best.
