If you’ve just opened a new high street shop, you might be wondering how to increase your customer footfall so you can grow your profits, brand awareness and business reputation.
Here are four foolproof ways to ensure the success of your shop without the hassle, and with maximum results.
1. Introduce Light
You customers want to feel welcomed into your shop, so you might want to make sure the place looks bright and airy.
Avoid dark paint or wallpaper, and try and use glass wherever possible to introduce plenty of light into the room. You can use specialists like Halifax Glass to create a glass shopfront that will be sure to encourage a huge number of customers through the door with ease, and this way you will also minimise your risk of shoplifters.
2. Decorate Tastefully
Tasteful decoration is important for customers, as many view shopping as an experience, rather than just a transactionary exchange.
Therefore, make sure the interior decor of your shop is in keeping with the products you sell, as this will also help to merchandise your products for maximum brand influence on customers and increase the persuasive appeal they feel.
You could make use of your shop windows as exemplary marketing space for your current best selling products and seasonal favourites.
For this reason, it would be wise to invest in wallpaper, or a light paint shade. Websites like I Love Wallpaper have a wide range of designs and shades to choose from.
Be conscious that if you have wall fixtures for shelving units, or displays, in the event that you move these around, you may need to fill any holes, or re-paint your walls.
3. Level-Up Your Social Media
Social media is now hugely important for brand awareness and customer engagement. It would be a good idea to get on top of your social media sites and build an online presence for your business from the beginning to encourage customer engagement.
To build a presence on social media, you can create giveaway competitions that encourage users to like, share, and comment on your posts. This will boost your brand awareness, and potentially expose your business to other users.
You can use tools like Meta’s Business Centre to manage your Facebook and Instagram activity from one place so you can respond to messages and schedule posts, stories and ads with ease.
4. Make Sure There’s Adequate Car Parking
It might sound obvious, but for many shoppers, parking is a dealbreaker. For young families, disabled shoppers, and the elderly, parking can be the difference between a successful shopping trip and a disastrous one.
Therefore, opening your shop in a shopping centre, or on a high street with multi-storey car parks or good street parking nearby can provide you with extra footfall with very little investment in your marketing.
Do you have any tips for creating customer footfall in shops? Leave your answer in the comments below!