Search engine ranking is the main focus for almost any company with an online presence. SEO (search engine optimization) can help increase your website’s search engine results. The higher the ranking, the more traffic your site will get.
There are many ways to optimize search engine results. Many companies opt to use link building services to find authoritative backlinks to boost SEO.
Link baiting is one method used to rise in search engines. What is link baiting? It is website content that is created for the sole purpose of ‘baiting’ internet users into sharing a link to the content.
These four link-baiting strategies can increase your site’s visibility.
1. Use Infographics
The internet was initially composed mainly of text, but that’s not the case these days. With the rise of memes and gifs, web users are more tuned in visually than ever. Visualization effects can drive traffic to your site and keep it there.
Infographics use images to grab users’ attention and interest them enough to read the accompanying text. If the infographic really piques their interest, they just may share it with others.
Videos and good-quality images can have the same effect as infographics in drawing interest to your website.
2. Interactive Content
Who can resist a quiz to find out their spirit animal? Not many internet users! Quizzes, image sliders, and other interactive content are other ways to keep users engaged. When a user is engaging with a site, they are more likely to share it or link to it.
Interactive content isn’t the only kind that can link bait. Well-written, informative, and unique content can be equally engaging. Content that is rife with typos and grammar mistakes will get dinged by search engines and fall in the rankings.
3. Guest Blogging
In 2014, former Google software engineer Matt Cutts called guest blogging dead. Well, it’s been resurrected in 2022. Guest blogging is a fantastic way to gain backlinks from authoritative sites. It can also provide visitors to your site with a new perspective.
Guest blogging is most successful when the blogger is knowledgeable and informed about the site’s niche.
Both original content and high-quality backlinks are part of a successful SEO strategy. Search engines frown upon poor content with little reliability. Guest blogs give your site credibility, both with readers and search engines.
4. Share on Social Media
There is little evidence that social media affects SEO ranking. However, social media users sharing a link to your site can drive traffic there that may otherwise never have found it.
Shares from social media are how content goes viral. ‘Going viral’ will not only increase views, but it will also create organic backlinks to your site.
Social media is one of the strongest driving forces directing traffic to various sites on the internet. For that reason alone, every company should have a strong social media presence.
Link baiting is one of the easiest ways for your site to rise in search engines.