These days, most customers research online to find services and products. And all signs indicate that this trend is the future of the business world. For that reason, most business owners are taking their companies online. You should also follow suit to expand your customer reach.
Building a multilingual website is one of the most effective approaches to establishing your brand online. This involves enabling your company site to offer content in more than one language.
While English is the most widely spoken language, there are other languages that are also popular. These include Arabic, Chinese, Spanish, French, and others. But before you add any language to your website, ensure it’s the right one for your target audiences. If you decide to have a bilingual website for your startup, you may want to find resources on the best Wix multilingual sites.
Here’s why your startup site needs to be multilingual.
1. To Reach A Wide Audience
One of the most important reasons you’d want to have a multilingual website for your startup is to reach more people. English is indeed the most spoken language in the world. However, only about 25% of internet users are native English speakers.
Therefore, when you restrict your website to only English, you’ll be connecting with a small portion of your target audience. Establishing a multilingual website enables you to connect with people who speak other languages. As such, you can reach a larger audience.
2. To Attract International Customers
You might think that international customers only shop from big brands, so there’s no need to target them. But that isn’t true. They can also connect with your start, but you must provide solutions to their problems.
One of the best ways to address clients’ issues is by publishing valuable content on your company website. And it even becomes better if they can consume your content in the language they love. A multilingual website will help connect with target audiences globally, thus enabling you to attract international customers.
3. To Enhance Your SEO
A robust search engine optimization (SEO) strategy is an important element to your marketing efforts and the success of your startup. It involves improving the performance of your website to appear in front of online searches and rank high. As a result, your brand will become more visible to target customers.
There are several ways to enhance a company’s SEO strategy. One of them is establishing a multilingual website. It helps attract traffic from all corners of the world, which makes your website rank high.
Moreover, when your company ranks high, more people will gain trust in your brand. As a result, more and more customers will flock to your online store. All these go a long way in enhancing your SEO strategy.
4. To Improve Conversion Rates
You can invest a lot of resources to create your company website. However, all your efforts will go down the drain if the conversion rate is low. That’s true since you won’t make many sales. For that reason, you must find effective ways to improve your conversion. You can achieve that by creating a multilingual website.
According to a recent study, most people like consuming content in their own language. That means international customers who visit your website will likely remain engaged with your brand. That helps reduce the bounce rate to increase conversions.
5. To Gain A Competitive Advantage
One of the reasons most startups fail to take off the ground is the stiff competition they face from the giants on the market. Fortunately, there are effective strategies any company, even the smallest one, can implement to overcome the competition. And that’s where a multilingual website becomes necessary.
While having a multilingual website is integral to the success of a business, most managers haven’t considered taking this direction. So, when you invest in a multilingual site, you’ll become among the few people connecting with customers globally. This enables you to gain a competitive edge.
6. To Boost Sales
When you create a multilingual website, you connect with more customers. And the more clients you reach, the higher the chances of generating more quality leads that may convert into sales. So, you must establish a multilingual website to enhance your sales and profits.
A multilingual website can be a game-changer to the growth and success of your startup. It helps you to reach more customers internationally. It’s also one of the best ways to enhance your SEO and sales. However, you must take the right steps to implement this strategy.
For instance, you need to list the languages you should translate to. From there, ensure you select the best language translation plugins. Finally, create content and publish it on your website.