Maintaining a website is just as challenging as owning a business for Gen Z entrepreneurs. Forbes suggests that Gen Z is expected to redefine the business landscape completely. They’re mostly focused on constantly seeking innovation and captivating the website’s audience.
As a new entrepreneur, you must analyze the website design trends that keep changing constantly. Thankfully, some have become timeless. For instance, the trend of minimalistic one-page websites will always be a crowd favorite.
Did you know that most visitors will click off web pages if they find them unattractive? That’s why you’ve got to make the first few seconds count.
In this blog post, we’ll discuss three evergreen website design trends tailored for Gen Z entrepreneurs. You’ll also learn about implementing these to boost the user experience and attract modern consumers.
#1. Parallax Scrolling With a Hint of Kinetic Typography
Gen Z is all about integrating live content, dynamic imagery, and videos. With a modern twist, the parallax scrolling experience can make the website more engaging and seamless. This immersive technique is a way to add life, virality, and depth to web pages.
Similar to this, the kinetic typography will also remain a Gen Z favorite. You no longer have to use boring static texts anymore. Instead, you can make the bold content ‘dance’ to capture the audience’s attention.
For example, the homepage of The Goonies website opens up with a stunning parallax effect. The moment you start scrolling, you get drawn into the rocky Oregon coastline where the film took place.
#2. Animations With Dynamic Cursors
Reports suggest that 22.4% of marketers use animation on websites to improve audience engagement. Similarly, 18.6% of business owners use animations to enhance brand recognition and online presence. These statistics prove that the animation-themed website design trend is here to stay.
Gen Z startup founders need engaging and interactive web pages. For that, you’ll need micro-interaction techniques. Examples include fun loading screens, button animations, etc. These design elements can keep users interested in your website.
Moreover, dynamic cursors also add a unique interactive touch to web browsing. This is a playful way to make everything responsive. For example, the cursor will interact differently with the unique design elements throughout the web pages.
#3. Engaging Interactives With Bold Typography
Humans have an attention span of 8.25 seconds. It means you’ll have less than a few seconds to grab the audience’s attention. For that, you must invest in big, bold, and distinctive interactives for your website.
Oversized typography and standout web design have become a staple. As a Gen Z entrepreneur, you must use eye-catching fonts that make a strong visual statement. These can effectively communicate your website’s message.
The Fit Design website would be a good example. The homepage uses a 3D interactive hover effect with color-changing content blocks. Every time you move your cursor, there’s an interactive animation that follows you.
How Can You Implement These Website Design Trends?
Let’s say you’re contemplating building a website using one of the design trends shared. In that case, you’ll need tools that offer a dynamic array of modern and evergreen themes. Some generative AI tools can help create websites filled with content and images based on the latest trends.
According to Hocoos, AI website builders have a list of interactive designs that can resonate with a young audience. You can generate a user-friendly and business-ready website after answering eight brand-specific questions. This technology can help streamline website creation and design selection because you won’t need coding knowledge.
As a Gen Z startup founder, you’ll find these AI website-generating tools affordable. They may cost as little as USD 15 per month. Moreover, it features fun infographics and timeless designs that can help boost engagement.
6 Strategies for Using Evergreen Website Designs for Gen Z Brands
Gen Z entrepreneurs have a lot to consider before they can choose an evergreen website design for their brand. For instance, you need strategic planning and audience analysis to ensure lasting impact and relevance.
Take a look at these tips for choosing the design:
- Prioritize clarity and simplicity in website navigation to cater to customer preferences.
- Incorporate bold and interactive elements to capture the audience’s attention.
- Focus on responsive designs that are compatible with diverse devices to enhance accessibility.
- Use timeless elements like high-quality visuals and appealing aesthetics.
- Consider storytelling to foster authentic connections with your audience.
- Keep updating your content and maintaining the core design principles.
You should also consider your audience’s lifestyle before choosing the website design. This way, you can build emotional connections and credibility to drive business growth.
In conclusion, Gen Z startup founders must navigate the realm of website design to understand certain evergreen trends. Examples include dynamic cursors and quirky animation. Your website will also be classy, with parallax scrolling and interactive themes. Moreover, the kinetic and bold typographies will never go out of style.
With evergreen website designs, you can surely make a lasting impression. You can also implement these trends to boost online success and attract new leads. Try prioritizing seamless user experiences, minimalistic aesthetics, and immersive storytelling to make the website accessible.
