Table of Contents
- Make an Impression: Unique Business Card Designs for the Modern Professional
- What is a Business Card?
- Why Do You Need a Unique Business Card?
- How to Create a Unique Business Card Design as a Modern Professional
- Final Words
Make an Impression: Unique Business Card Designs for the Modern Professional
As a professional seeking to scale your reach and land more clients/customers in your industry, getting a business card is a necessity.
No, you don’t need to operate a big establishment or be a global brand before you get a business card. Any modern professional can and should as a matter of serious efforts to scale, have one.
Questions coming to your mind now could be, how exactly does a business card benefit you as a professional? How do you go about getting a unique business card? HelloPrint provides those answers in this piece.
What is a Business Card?
A business card is a tangible short-sized printed card, usually in a rectangular form with sharp or rounded edges. It contains essential information about your brand, such as your brand name and logo, the products or services your offer and your contact information.
Business cards are usually handed to people you meet for the first time or recurring time in different places or functions.
What exactly is the point of handing out your business card? In other words, what are you looking to achieve? Let’s get into that in the next section below.
Why Do You Need a Unique Business Card?
Handing out your business card serves a number of very useful purposes to your business. Let’s take a look at some of those uses.
Brand and differentiation
Your unique business card is a way to reinforce or reestablish your identity because it uniquely projects the name, logo and tagline of your business. It also makes you stand out of the crowd in your industry.
Marketing and communication
Sometimes, you might be in a situation where you want to let someone in on what your business is about; to get them interested and willing to establish a business relationship with your brand.
However, you may not have enough time to give in depth details or explanations about your business. Hence, making a brief introduction and presenting your business card can come in handy here. This way, you are able to do quick marketing and share your contact details with the prospect.
Means of networking
Networking is one great way to grow your business. It helps you establish strong and profitable relationships with other brands or people who could be resourceful in scaling your business. This can be in terms of boosting your volume of operation through patronage, sponsorship or partnership, and increasing your brand awareness among others.
Networking is usually done when you attend events or functions and you meet with a lot of personalities and brand representatives.
After you’re done exchanging pleasantries and having a brief or mid-level conversation, you would need to exchange contact for further communication and business dealings. This is a good time to bring out your business card.
Professionalism
Having a business card to present to existing and potential clients, partners or investors is a good way to show that you’re a professional in your field. It simply means you’re serious about what you’re doing. It shows credibility and can help to convince your prospects to be comfortable dealing with you.
Follow-up action
Sometimes, when you meet with people and share conversations about your products or services, they don’t take instant action. They might promise to get back to you, or reach out to you when they need your service or when they have thought about what you discussed.
Before parting, it’s important that you leave them with a copy of your business card as a means of reminder about your brand and the conversations you had. This is known as a follow-up action.
Referrals
People who have dealt with your business and enjoyed the result might want to recommend you to others. But they might not be as sound or detailed as you in communicating your products or services to others because they are not you.
Giving them a copy of your business card can help them to successfully refer people to your business for proper enquiry and dealings.
How to Create a Unique Business Card Design as a Modern Professional?
Creating a business card is easy and less costly. If you’re good at graphic design, then it’s something you can very easily achieve. But if you’re not, then paying a professional to get the job done is a better option. Here are some important things to look out for when getting a unique business card design for your brand.
Brand color
As a professional, you should have a unique brand color that is consistently seen across all your promotional designs: business cards, flyers, banners, social media page covers, letterheads, etc.
Maintaining your brand color in your business card helps to enhance your brand identify. It also leaves an impression that you’re organized and consistent, and that you pay attention to important details.
Logo
A logo is a simple and memorable symbol of identification for your brand. When people see your logo in any place, your brand name and what you offer readily comes to mind. This can be very useful to you in sustaining existing customers and attracting new ones.
When designing your unique business card, it’s important to have your logo included. Make sure it is positioned in a fitting spot and with the right size, usually accompanied by your brand name.
Font Format
Choosing the right font style and size is another important area you should not overlook in your business card design. You should normally have a unique font style for your brand that is consistent across your promotional designs.
Make sure that the size of the texts used for your brand name and tagline, as well as for the list of your products or services and your contact information are moderate and not too big or too small.
Since the business card comes in small handy sizes, the texts have to be easy to read without squeezing the eyes.
Content
It’s important that you clearly differentiate between a flier and a business card in terms of the information that should go into both.
A business card design should be simple and brief. It’s not the time to throw in pictures of your products or services and make long statements.
At best, your unique business card design should bear your brand logo, name, tagline, short list of products or services, and contact details.
Card size
Professional business cards have standard sizes in which they are printed. Both your designer and printer (if they are separate) should already be aware of the standard sizes and make sure to use them in setting the design and printing out the cards.
You don’t want to end up with a card that looks as big as a flier and cannot conveniently fit into the pocket, or with a very small sized card that makes the details barely readable.
Final Words
Having a unique business card design as a modern professional offers a lot of benefits to your business as you may have noticed.
If you don’t already have one, you should definitely start taking action to get it and be sure to work with the guide provided here.
Meanwhile, if you do have one, it’s also safe to evaluate it against the tips unveiled in this article. This will help to make sure your business card actually meets the standard requirements of a modern professional.
