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Best Marketing Gigs’ Startup Story: Lessons, Challenges and Success Factors

  • Thomas Oppong
  • Jun 18, 2024
  • 4 minute read
Best Marketing Gigs

Bestmarketinggigs.com is a unique marketplace for startups, small businesses and solopreneurs to buy affordable on-demand marketing services online. We package all marketing & markTech services  under the sun into bite-sized tasks, perfect for small businesses. The result? Professional, high-quality gigs delivered as swiftly as possible, mostly within 72hrs.

How Best Marketing Gigs Stands Out from Marketing Agencies & Freelance websites.

First, we’re not an agency or freelance website. We’re a niche online marketplace offering affordable on-demand and done-for-you digital marketing & MarkTech services at scale. We’re like the Amazon of digital marketing services where you can purchase a wide variety of tailored on-demand pre-packaged marketing services/gig.

Let’s take the tech setup of marketing tools and softwares for example. This is a daunting task for most small businesses. Setups like configuring Google Analytics, setting up Facebook Pixel and tracking, managing Google Search Console and Tag Manager, creating landing pages, configuring CRMs etc. Sometime they just want to pick the brain of an expert marketer. These essential but hard-to-find services are provided as bite-sized gigs that are not only affordable for bootstrapping businesses but also quickly delivered. 

Our biggest advantage as a niche marketplace for digital marketing services is time and cost efficiency for bootstrapping businesses. Small businesses on a budget get to enjoy agency-quality outcomes at marketplace prices. Fiverr charges 20% service fees. Agencies charge consultation fees. We don’t. We promise deliveries within 48-72hrs.

Unlike freelance websites, there is no need to create job descriptions, interview freelancers, or sift through countless proposals. Our scale of operations as a marketplace allows us to pass on economies of scale to our customers. 

Getting started on www.bestmarketinggigs.com is simple:

  1. Browse and order a preferred gig (service), or create a custom order
  2. Submit the gig requirements
  3. Relax and expect the first delivery within 24 – 72 hours. 

Buyers can review and approve delivered gigs or request a free review. It’s stress-free, with the assurance that the job will be done right.

Why and How Did You Start Your Company

Best Marketing Gigs was borne out of my own frustration trying to purchase a budget-friendly logo from a highly rated freelancer on Fiverr. After weeks of back and forth, the final product was crap. I realised that I wasn’t interested in managing service providers. I simply wanted a professional logo. That’s when the idea hit me. Why hire freelancers when the outcome can simply be purchased? 

Also, coming from an agency background, we observed that most startups and small businesses don’t have enough marketing know-how to create marketing briefs or hire the right marketer. They also don’t require complicated marketing projects. 

For example, they don’t have to be running SEO, Paid Ads, and Website design concurrently. They need to just execute one or two tasks so well at a time, and improve incrementally. 

However marketing agencies are pricier since they often come with additional overhead costs. 

Freelance marketplaces have their own headaches, like scammers, language barrier, dealing with hundreds of ai generated proposals, and hefty 20% service fees on platforms like Fiverr. 

Best marketing gigs sit in that sweet spot where we offer reasonable prices, at great quality, and delivered fast!

What Has Been Your Biggest Success Factors?

For us, anything short of perfect is not acceptable. We have this compulsive obsession to satisfy our customers. We go above and beyond to satisfy the customer, even when it means losing money in the process. 

Think about it, most startups and small businesses are bootstrapping. When they give you money for a service, you can’t afford to mess them up. 

Every dollar counts and delivering subpar service means you’re killing off dreams. It’s unthinkable. Repeat customers and word of mouth have been our greatest success factors. Content marketing has helped us reach new customers.

What Are the Biggest Challenges You Have Faced Launching and Running the Company?

Initially, it was not easy breaking through the online noise to reach our target audience with our message. Paid ads are so expensive these days. Content marketing is also very competitive. Getting through to our target audience to see our value proposition has been our biggest challenge. We were and are still bootstrapping. 

We didn’t have enough cash to buy visibility and reach (We still don’t 😊). We had to do it painfully slowly but once we got through to our target audience, they immediately saw our value proposition. 

Our prices are a steal and the value we offer is through the roof. At the backend, also have to pay our service providers in advance. We needed cash to do that. 

Which Do You Think Is Most Important: The Right Market, the Right Product, or the Right Team?

It’s a combination of all three but webelieve delivering a service that fits perfectly with the customer’s true needs is the biggest winning formula for us. 

Our value proposition is so attractive it’s difficult not to come back. Imagine buying a $2000 SEO service for $200 and still getting a concierge service for it. How we’re able to do this cheaply, that’s our secret sauce.

Final Words for Those Chasing the Startup Dream

It’s a tough world out there. It’s even tougher when no one knows you. Building a company is going to take time sweat and lots of stress. You need a load of patience too. 

Forget about the 3-month to $100k MRR success stories. It likely will take you more than that to start seeing traction. Just start, focus on weekly incremental gains, test, and tweak. 

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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