B2B startups often face issues with online visibility and bringing in organic traffic from websites. According to Marketing Tech News, eighty-seven percent of B2B brands fail because they cannot unlock the value of buyer intent data.
Admazely, a company offering retargeting tools shut down in 2023 due to a lack of financing. Similarly, Argyle Social failed because they kept changing their APIs. Uptrend lost its industry standing due to bad marketing.
As you can see, B2B brands fail for various reasons. However, the main ones for startups include failure to focus on target marketing, lack of search engine optimization (SEO) strategies, etc. An agency offering SEO services can help with these.
In this blog post, we’ll discuss the SEO mistakes made by startups and how B2B SEO companies can assist.
What SEO Mistakes Do B2B Startups Make?
Sagefrog’s Marketing Mix Report states that 49% of B2B companies use SEO to achieve marketing objectives. It has emerged as the most common marketing tactic in the B2B landscape. On average, 41% of B2B buyers will go through three websites before approaching sales.
With these statistics in mind, you probably want to avoid any B2B SEO mistakes that can affect your ability to generate qualified leads. But what are the common mistakes made by B2B startups? Take a look at a few of them:
- You only focus on high-level messaging.
- Your content is too promotional.
- The purpose of your website seems to be lost.
- Your SEO isn’t good enough.
- You haven’t optimized your website for mobile.
- There are no content marketing strategies.
- You only look at analytics instead of tracking conversions.
- You have posted duplicate content pieces.
Can B2B SEO Agencies Help?
Thankfully, a B2B SEO agency can solve all the aforementioned issues. With their help, you’ll be able to generate demand through robust SEO practices and get real results. You also get access to transparent reporting features.
They usually follow a few steps to create a winning and customized SEO solution. According to SpearPoint Marketing LLC, these include technical SEO, off-page SEO, B2B keyword research, blogging, on-page optimization, content channel distribution, etc.
The Divisional President of HealthPRO Pediatrics mentions that agencies like SpearPoint helped improve the company’s Google Business ratings through efficient and collaborative marketing.
3 Benefits of Collaborating With B2B SEO Agencies
Take a look at the reasons you should get help from B2B SEO agencies and their professional services.
#1. They Can Help Build Authority and Credibility
According to the NY Times, authoritative content marketing can help build brand credibility, eventually leading to authority. On average, 48% of companies worked with B2B organizations after engaging with thought leadership content.
To gain this benefit, you need industry-specific keywords for informative, fresh, responsive, and transparent content. A B2B SEO company can help you do all that.
They can also help build backlinks to signal trustworthiness and improve rankings, reliability, and expertise. These agencies will help with consistent monitoring through technical SEO audits to generate leads for your startup. Hence, you can strengthen your market position, foster trust among stakeholders, and safeguard long-term success.
#2. B2B Startups Can Generate High-Quality Leads
You can generate leads without the help of SEO companies, but will they be worth it? Gartner reports that B2B marketers need to improve the lead qualification process if they want to capture a high-quality audience and boost conversion rates.
For these, you’ll need to map the buyer’s profile, characterize them, determine ideal content, use lead-scoring tactics, etc.
Do you know the best part? The SEO strategy offered by a B2B SEO and marketing agency can help bring in organic traffic that’s genuinely interested in your startup.
They’ll know how to use search engines for lead generation, PPC advertising, and targeted keyword research. Focusing on effective lead nurturing with their comprehensive SEO services can help attract qualified B2B prospects. These potential customers will actively seek benefits from using your startup’s products and services.
#3. SEO Agencies Help Improve Online Visibility
Industry leaders believe online visibility is extremely important for businesses in every industry. With this, B2B buyers can find your services online, you’ll get daily visitors, and it can enhance your brand reputation.
To create robust online visibility, you’ll need keyword linking tactics, interact with social media followers, use inbound and outbound links, etc. Needless to say, a B2B SEO agency can help with all of that.
They’ll boost online search rankings by implementing the right keywords and content optimization. With the help of authoritative backlink building, startups can ensure business prominence in search engines. As a result, this sustained visibility will attract targeted leads.
To conclude, a B2B SEO agency is crucial to your B2B SEO strategies. They can drive organic traffic with the right keyword research, content marketing, and link-building strategies. With their help, you can easily avoid B2B SEO mistakes and avail robust digital marketing services.
Effective and strategic SEO can build authority for your brand, generate leads, and improve visibility. As a result, you get to enhance conversion rates with the help of content optimization and technical SEO.
Due to this, your B2B brand will rank higher in the search engine results pages (SERPs). This can lead to better credibility in the market and brand awareness, leading to long-term growth.
