Over the years, many people in Orlando and other parts of Florida have found it hard to deal with their mental health issues. About 32.3% of Floridians have reported anxiety symptoms and depression disorders. Even if it’s referred to as the ‘Sunshine State,’ that doesn’t really mean that everyone living here is ‘happy.’
Did you know that less than half of Floridians with mental illnesses don’t get any treatment? More than 2.9 million people in this state have a mental health condition. Among them, only 36% of them receive treatment. Moreover, there are 64 mental health counselors per 100,000 people.
To counter this issue, you’ve decided to open up a mental health clinic in Orlando, located in central Florida. Now that you’ve gone through the legalities and hired qualified professionals, it’s time to let everyone know that your organization exists.
In this blog post, we’ll discuss a few ways you can promote your mental health clinic among locals in Orlando.
#1. Partner With Local Organizations
Did you know that partnering with local Orlando-based companies, schools, and organizations can boost your clinic’s visibility? According to Search Engine Journal, collaborating with locally-established businesses can build trust and authority for your brand. It can also help you deal with the local competition.
In Orlando, there are 14,194 organizations that you can collaborate with. For instance, you can offer counseling services to the University of Central Florida. You can also offer mental health services and workshops at Orlando Health and some local schools. The Mennello Museum of American Art can be a good partner if you want to promote your clinic at community centers by providing free screenings.
However, you must follow these practical steps to maintain and establish an effective relationship with such organizations:
- Develop a robust value proposition.
- Identify compatible businesses.
- Measure and adjust the collaboration metrics.
- Create a partnership agreement.
- Leverage online and offline channels.
#2. Promote Your Website
Did you know a new website gets deployed every three seconds? As of 2023, 71% of businesses had a website. That means your competitors will already have a website that brings good traffic.
So, how will you stand out in the competition? All you need is good local search engine optimization (SEO). But you cannot do this alone.
That’s where an SEO expert in Orlando comes in. They will help with community engagement and enhance your website’s search engine rankings. These professionals will aim to be your strategic partner and solve business challenges with tailored solutions, leading to growth and long-term success.
They’ll use relevant local keywords like ‘Orlando mental health services,’ ‘Orlando therapy,’ etc., to attract organic traffic. Moreover, these experts will list your clinic on Google Business Profile and local directories to boost visibility. With the help of such professionals, your mental health clinic will benefit from advanced analytics, technical proficiency, and a client-centric approach.
According to Omega Trove Consulting, marketing experts from Orlando will have local expertise, offer comprehensive SEO solutions, and provide customized strategies. However, you must find a company with proven results, transparent communication, and an experienced team.
#3. Host Community Events
Your clinic aims to help Floridians deal with their mental health issues and promote proper physical health. You probably want to assist anyone with emotional distress to ensure their well-being. What better way to do these and market your organization than by hosting community events?
According to Forbes, events should be part of your growth marketing strategy because you can build genuine connections, enhance brand visibility, and gather data-driven insights. As a result, hosting community events in Orlando can be a great way to raise awareness about your mental health clinic.
You can organize workshops, support groups, and community seminars at Lake Eola Park, Orlando Public Library, etc. Leveraging your organizational partnerships can also help you co-host events and attract a broader audience. To host such events in the city, you’ll have to rent a space, request permission, and get it recognized by Mayor Buddy Dyer.
To spread the word about these, advertise them in local media or engage with influencers. Community events in Orlando can easily help residents access mental health care and establish your clinic as a key resource in the area.
All in all, you’ll have to position your company among existing mental health providers in Orlando. To do that, you must partner with local organizations and host community events.
Remember to also provide a wide range of services. Examples include assistance with behavioral health, substance abuse services, crisis counseling, and more. Once you’ve established your value proposition, it’s time to promote your website online and advertise in local media.
While focusing on local promotion, you shouldn’t forget your clinic’s ultimate goal to treat all forms of mental illness among Floridians.
