When you’re looking to start your own high street business, there are a few tips and tricks that will help to get you started on establishing a business that will continue to grow and thrive no matter what life throws your way.
If you want to grow a sustainable and profitable business, here are our best tips and tricks.
1. Hunt Out the Best Premises
For a high street premises, you want to ensure that you can hold down a place that will be a prominent place for customers to find it.
Whether you opt for a shop that is well visible from the street, or is close to excellent parking facilities, or on the major bus route into the local town, assessing the priorities for access to your premises will help you to increase foot traffic significantly.
2. Create an Employee Break Space
It’s important to look after your staff, especially during their break times. By creating a break area that is relaxing and well-stocked, you’ll have happy and motivated employees who will do their best to represent your business well and work hard.
You may want to include a kitchenette in your employee break area, companies like Lawcris offer high quality kitchen worktop solutions to help you build the best employee break area.
3. Build a Brand Identity
Brand identity is incredibly important for building a reputation for your company both online and offline, as it can represent your values and achievements as a company, and what you’re trying to communicate to your customers.
To form a high quality brand identity, you’ll need to create a memorable logo with thematic colours that you can use across your company.
You can hire a graphic designer to create your logo, but if you want to make your own on a tighter budget, why not use tools like Photoshop to craft the perfect logo that customers will find unforgettable.
4. Use Social Media to Build a Presence
Social media is an incredible tool that can be used for your marketing campaign that requires regular dedication, but very little strenuous effort.
Create ready-made templates for your organisation that you can post regularly. This may simply be quotes, photos of your products or other “generic” content that can be posted around your other regular business updates or new releases. This will help to keep the algorithm working in your favour – most social media platforms prioritise the reach of regularly posted content.
You can also use a post scheduler like Hootsuite to keep track of your posts and schedule a few at once. This will help to significantly free up your time and help you post regularly without the pressure of manually posting across different platforms.
5. Fit Your Shop Well
A good shop fitting should maximise your available space for merchandising as well as remaining accessible for all.
Keeping your shop floor clutter-free will also help customers to locate items by themselves, which will help with customer satisfaction levels. Using point of sale signs will keep your most popular stock easy to locate, and creating displays will keep your newly released stock exciting and profiting.
Do you have any tips for starting your own high street business? Share your thoughts in the comments section below.
