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The UK’s Happiest Industries Revealed with 36% Currently in Their Dream Roles

  • Thomas Oppong
  • Jun 11, 2025
  • 4 minute read
  • Currently, 36% of Brits are in their dream role, however 28% would leave the current position they are in within the next 12 months if a new opportunity arose.
  • 59% of Information Technology workers are in their dream role, the highest percentage out of all industries
  • Manchester officially has the happiest workers in the UK with 46% claiming they are in their dream role.

In the UK, approximately 34 million people over the age of 16 are employed, but which are the happiest industries to work in and how are employees supported in their jobs?

Adobe Express has conducted an extensive study, to find out the pros and cons of each industry, and how Brits are pursuing their dream roles and a happy work life. More than a third (36%) of people in the UK are currently in their dream role, and 68% feel fulfilled about their job.

However, there are many still seeking the perfect career, with 14% claiming they aren’t fulfilled by their work and 28% even saying they would leave their position within the next 12 months if a new opportunity arose.

In terms of age ranges, 50% of 18–24-year-olds feel that they are already in their dream roles, compared to 11% of 45-54-year-olds and 7% of 55-64-year-olds. The most fulfilled age range is 35-44 year-olds, with 19% claiming they are extremely fulfilled with their current work, 17% of 45-54-year-olds admit they are only slightly fulfilled.

At any workplace, a supporting company or employer can make a real difference to a positive and progressive outlook. In fact, 34% say work perks and benefits keep people motivated, whilst flexible working arrangements are the key to a good work-life balance for 28%. 21% say that their workplace supports their staff with new innovative tools and ways of working such as AI.  

The happiest industries to work in 

Adobe’s study reveals the industries that has the most people in their dream roles, as well as the best support:

  • The industry with the highest percentage of people working their dream roles is Information Technology (59%), followed by Business Consulting and Management (54%), Engineering and Manufacturing (54%) and Property and Construction (54%)
  • The industries with employees still searching for their dream roles are Media and internet (60%), Recruitment and HR (50%) and Public services and administration (38%).
  • 29% of people working in Marketing, Advertising and PR are likely to switch roles in the next 12 months for the right opportunity, the highest out of all industries.
  • A third of workers (33%) in Science and Pharmaceuticals and Law Enforcement and Security say they are extremely fulfilled by their work, the highest percentage out of all industries
  • 43% of people working in Marketing, advertising and PR feel supported by new innovative tools such as AI
  • 59% in business, consulting and management feel supported by their work perks and benefits
  • 40% of workers in Media and Internet said further support would help them achieve their career ambitions. 

The happiest UK cities to work in

  • The city with the highest percentage of people working in their dream roles is Manchester (46%)
  • The city with the least amount of people in their dream roles is Edinburgh (33%)
  • 43% of people in Birmingham don’t have a dream role, whilst 13% of Londoners are undecided on what their dream role is
  • 32% of people in Sheffield would leave their roles in the next 12 months if a new opportunity arose
  • 40% of people in Belfast feel supported at work by innovative tools and ways of working such as AI
  • 43% of Glaswegians are currently extremely fulfilled in their role, the highest out of all cities, compared to 10% of Bristolians, who claim they are completely unfulfilled with their work
  • 80% of people in Belfast would leave their current role for a significant salary increase, whilst 60% are looking for more meaningful work, wanting to know their career is making a difference
  • 29% of people in Edinburgh say they don’t have the resources to find their dream role

Adobe Express has provided tips to people in the UK support when finding their dream role:

Clearly define your goals: The first step should involve identifying your interests, skills, and values. What kind of work makes you feel the most fulfilled? And is there anything currently stopping you from making the switch to your dream career? Understanding key factors like this will help give you direction and narrow your search. 

Refine your CV: Whether you’re applying for a role in a familiar field or looking to break into a new industry, it’s wise to give your CV a refresh before sending it to potential employers. Make sure it clearly highlights your experience, emphasising your unique skills as an employee.

Tailor every application: No matter the industry, it’s important to tailor your application to the specific role you’re applying for. Make sure to showcase your passion for the position, detailing how your skills align with their unique needs.

Get interview-ready: Preparation is key when it comes to interviews, so make sure you’ve researched the company’s mission as well as any recent industry developments.

Stay flexible and persistent: Lastly, and perhaps most importantly, you’ll need to stay persistent in the pursuit of your dream career. Finding the right opportunity can take time, so don’t let setbacks derail you. Commit to learning and adapting your approach as you go.

For further inspiration on how to make a dream role a reality, head to Adobe Express’ blog page The Happiest Industries in the UK | Adobe Express where there are resources on CVs, cover letters, digital portfolios and more.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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