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7 Tried and Tested Strategies to Attract and Retain Top Talent

  • Thomas Oppong
  • Aug 24, 2026
  • 3 minute read

Even the most dynamic and thriving business will struggle to maintain momentum and achieve continued success if it can’t attract and retrain the right sort of people to help drive the company forward.

Being able to achieve these key recruitment aims should be considered essential, rather than optional. A great way to keep your business on track would be to deploy some proven strategies that need to be a core aspect of your recruitment and retention process.

Incentivizing employees to work to their maximum capacity requires a multi-faceted approach. Working with a corporate incentive travel company, for instance, allows employees to see what their reward will be for achieving sales and performance targets.

With that in mind, here’s an overview of some tried and tested strategies for attracting and retaining the most talented people around.

Always follow through on your promises

You never want your employees to feel disillusioned or misled when it comes to making promises about rewards and personal progress.

One of the quickest ways to lose talent is to not deliver on promises made. It stands to reason that if an employee does what they have been asked to do and achieve they want to get the reward they were promised.

Match talent to core skills

Another important strategy involves using strategic planning to identify key skills that will help your business the most. Once you have identified these core skills you will be able to carry out more targeted recruitment to find the most suitable employee.

This strategy will also help ensure that each employee will be perfect for the role and allows them to thrive.

Practice the art of delegation

There is only so much you can on your own. When you hire a great line manager to help you manage certain aspects of the business it can have a transformational impact.

A good manager will also prove to be a reliable and trusted conduit that encourages open communication.

Understand the talent lifecycle

Ultimately, some of the most talented people often want to explore new opportunities and try to progress their career. If you are open and communicative with these talented individuals it could even encourage them to return at a later date.

Make sure your door is always open

Employees are often thinking about their future, even when they are happy with their current career trajectory. A good tactic would be to always be willing to have career conversations and offer chances to develop.

If you are always willing to talk in this way, it can help reduce staff turnover rates.

Invest in professional development

There is often the feeling that by investing in learning and professional development you could actually be helping people to leave, at your expense. A more accurate picture of this scenario would be that if you don’t invest in learning for employees, they are likely to leave anyway.

Encourage progress with incentives

Although a pay rise is always welcome, many employees are equally excited by the prospect of a reward in the form of a special day out, or some other experience that helps make someone feel valued.

There are some excellent corporate incentive companies that can help organize travel and other rewards that you can offer employees.

If you keep these key strategies in mind when trying to attract and retain the very best talent around, it should ensure that your business is filled with all the right people.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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