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Posts by author

Yael Tolub

1 post
Yael Tolub is the VP of Marketing at Clicktale, leading the company’s worldwide marketing initiatives and driving awareness and adoption at global fortune 500 companies. Yael has a global perspective of marketing, having lived and worked on three different continents (and counting!). Prior to Clicktale, Yael held product and strategy roles in various companies, including MediaMind (today called Sizmek). Yael holds a LLB from Hebrew University, and an MBA from MIT Sloan School of Management.

Use Automated Marketing to Improve Customer Experience

  • Yael Tolub
  • Jan 10, 2017
There are over 200 marketing automation solutions in the marketplace and over 59% of Fortune 500’s B2B companies use the technology for good reason. Marketing Automation has many benefits: 451%…

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