How to Compete With Larger Brands as a Startup
One of the biggest challenges that startups face is competing against the bigger names in the industry – this is particularly true if it is a competitive field with household…
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Brand
50 posts
The Importance of Building a Brand
You’ve recently started a business of your own. However, you’ll also have to consider what your potential customers think of your business the minute they see it online or while…
Important Values Businesses Can Practice to Establish Brand Awareness
Brand awareness is incredibly important for businesses across all industries. Think of the likes of Coca-Cola, Hoover and Sellotape. All three of these companies have managed to project their values,…
How to Perfect Brand Strategy For The New Consumer
Starting a new business may begin with a great idea, but once you’ve put a plan in place for how you’re going to create your main product or service, the…
How Promotional Products Benefit Your Startup
The power of promotion is something that all businesses need to harness, regardless of their size. However, when you’re just starting up it’s beyond essential that you do everything you…
How to Launch a Successful Brand Awareness Campaign
Brand awareness is especially important when a new product or service is launched on the market. As a business, you want to ensure consumers know about this product, and they…
How Does One Increase Brand Loyalty?
You could say that a lot of companies and brands in the past have spent a lot of time, focus and indeed money, on bringing in new customers. By increasing…
How to Find The Right Designer For Your Brand
As an entrepreneur launching a startup, great design is crucial. If you don’t have the skills to do it yourself, or don’t want to rely on your network to connect…
4 Ways to Protect Your Startup’s Brand
Starting a new business takes a lot of hard work. Not only do you have to decide what products and services you want to sell and how you intend to…
How to Boost Brand Awareness
How can you grow your business if people aren’t aware of its existence? Entrepreneurs owe it to themselves to do everything in their power to get people to know about…
John Philips Wants to Redefine The Classic Luxury Watch
Despite the growth in demand for smartwatches, the luxury watch industry is still growing. Great watches still experience healthy consumer interest. John Philips is a new luxury brand founded by two…
Shoesie Empowers Footwear Brands to Offer Their Customers a Unique, Customisation Experience
Personalisation works. It’s an effective way to win and retain customers and presents an amazing opportunity to elevate customer loyalty and engagement. Product customization also helps brands boost sales. An increasing…
11 Steps to Creating a Successful Brand
Running a business requires you to do more than offering a great product or service. You must develop a standout brand that creates intrigue and builds trust. Yet, some businesses…
Marketing and Lead-Gen Strategies To Make Your Business go From Invisible To Unmissable
When entrepreneurs consider marketing and lead generation, they tend to think of them as two separate and discrete disciplines. But, when you think about it, there’s some pretty significant bleed…
Is a Poor Brand Plan Hurting Your Business?
At the core, a brand is a promise to the customer. This sounds simple enough on paper, but the execution is something that many businesses, from startups to the largest…
The Brand Beacon: 6 Digital Tips For Building Your Audience
How do successful brands build their brand army? How do large companies develop their social media followings and get such a far-reaching array or supporters? Building your audience is a…