How can you grow your business if people aren’t aware of its existence? Entrepreneurs owe it to themselves to do everything in their power to get people to know about…
Despite the growth in demand for smartwatches, the luxury watch industry is still growing. Great watches still experience healthy consumer interest. John Philips is a new luxury brand founded by two…
Personalisation works. It’s an effective way to win and retain customers and presents an amazing opportunity to elevate customer loyalty and engagement. Product customization also helps brands boost sales. An increasing…
Running a business requires you to do more than offering a great product or service. You must develop a standout brand that creates intrigue and builds trust. Yet, some businesses…
When entrepreneurs consider marketing and lead generation, they tend to think of them as two separate and discrete disciplines. But, when you think about it, there’s some pretty significant bleed…
At the core, a brand is a promise to the customer. This sounds simple enough on paper, but the execution is something that many businesses, from startups to the largest…
How do successful brands build their brand army? How do large companies develop their social media followings and get such a far-reaching array or supporters? Building your audience is a…
In many ways, the life of a startup founder and the life of a construction worker are very similar in that they’re both building something, essentially at all times. While…
While the first quarter of 2017 saw a decline in the demand for new cars (the first such drop in six years), the used vehicle market continues to go from…
Starting up your own business is saturated with problems that need solving, ideas that need streamlining and decisions that need careful consideration. But all of these things – these decisions…
A business needs to have a clearly defined way of interacting with the outside world, with the marketplace and other businesses, and most importantly of all, with customers and clients.…
Promoting your brand does not mean you have to choose one specific technique for your marketing plan. Utilize a variety of promotional options to help reach a wider audience on…
If you have a small business, one of the hardest things to do is garner customer trust and support. This is particularly true when your business is solely based online.…
Apple. McDonald’s. Pepsi. Some brand logos are so powerful, they don’t need any words to explain what they are. Establishing an identifiable logo and brand makes it easier for your…
In today’s overcrowded marketplace, it’s entirely too easy for businesses to go unnoticed. One of the most effective methods of ensuring you aren’t one of these forgotten businesses is to…