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Posts by tag

Branding

88 posts

How Can Influencers Help Your Brand Grow?

  • Thomas Oppong
  • Oct 17, 2025
You’ve seen them on your feed—sharing products, giving advice, and shaping trends. Influencers have become trusted voices in the digital space, and their impact on what people buy is undeniable.…
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  • 3 min

How to Spot When Your Brand Message Is Confusing Your Customers

  • Thomas Oppong
  • Jul 21, 2025
Your brand message is meant to cut through the noise, but sometimes it ends up doing the exact opposite. Instead of drawing people in, it leaves them scratching their heads.…
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  • 4 min

From PLT to Twitter X: Business Branding Decisions That Backfired

  • Thomas Oppong
  • Jun 20, 2025
A bold rebrand can breathe new life into a business, helping it stay relevant in a fast-changing market. But when done poorly, it can do quite the opposite, drawing criticism,…
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  • 4 min

Cost-Effective Branding Strategies for Small Businesses and Startups

  • Thomas Oppong
  • Mar 18, 2025
Building a strong brand is essential for any business, but cost is often a major concern for small businesses and startups. Using distinctive marketing materials that make an impression on…
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  • 3 min

How Custom Printing Services Can Elevate Your Brand

  • Thomas Oppong
  • Dec 16, 2024
When it comes to branding, the power of visual appeal should never be underestimated, and custom printing services play a vital role in making a lasting impression. From business cards…
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  • 3 min

Brand Design Trends: What’s In and What’s Out?

  • Thomas Oppong
  • Jun 21, 2024
In the world of brand design, staying current is crucial. Brands must continuously evolve to maintain their relevance and appeal to their audience. Let’s explore the latest trends in brand…
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  • 2 min

All the Reasons Proximity Cards Are Better Than Keys

  • Thomas Oppong
  • May 6, 2024
Security must be taken seriously, but it should also be effortless. Metal keys were once a fantastic technology. Today, proximity cards provide airtight, seamless security and other benefits. No wonder…
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  • 3 min

Making Your Business Memorable: Creating a Brand That’s Approachable & Friendly

  • Thomas Oppong
  • Apr 11, 2024
In the bustling world of UK business, where startups and established companies alike vie for attention and loyalty, learning how to build a brand in the right way cannot be…
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  • 3 min

The Psychology Of Print: How Print Enhances Brand Trust And Credibility

  • Thomas Oppong
  • Dec 13, 2023
In an era dominated by digital media, the enduring power of print often goes unnoticed. Yet, it continues to play a pivotal role in establishing and reinforcing brand trust and…
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  • 3 min

Exploring the Benefits of a Branding Framework for Marketing

  • Thomas Oppong
  • Sep 6, 2023
Branding is no longer about logos, colors or fonts; it’s about shaping perceptions to make a business more appealing. And the best way to do that is with a branding…
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  • 2 min

Creating an Effective Brand Identity

  • Thomas Oppong
  • May 11, 2023
For business success in today’s cutthroat environment, developing a strong brand identity is crucial. The emotional and visual components that characterise a business and distinguish it from rivals are all…
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  • 4 min

Branding: The Essential Element of Your Business Marketing

  • Thomas Oppong
  • Jan 10, 2023
Your brand is the heart and soul of your business marketing. It’s what sets you apart from your competitors and informs your customers about what they can expect from your…
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  • 3 min

What Message Is Your Brand Sending? How to Drive Sales with Brand Messaging

  • Thomas Oppong
  • May 5, 2022
What is the message your brand sends? Do customers know what you’re all about just by looking at your logo or website? If not, it’s time to change that. The…
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  • 4 min

The Right Way to Brand and Package Your Organic Clothing Business

  • Thomas Oppong
  • Jan 20, 2022
Creating an eco-friendly product is one thing; it’s another to successfully market it to the target customers it was intended for. One of the keys to building a successful organic…
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  • 3 min

The Importance of Branding in Website Design

  • Thomas Oppong
  • Jan 19, 2022
Websites represent businesses and the products or services that they offer. Keeping this in mind, branding is all important when it comes to website design. Branding shapes and builds the…
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  • 3 min

Here’s What You Need to Know About Building a Brand From Scratch

  • Thomas Oppong
  • Dec 3, 2021
For most people, a brand is a name, logo, or any other feature that distinguishes a business from others in the market. And while this is correct, the concept of…

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