Brand Values? 4 Ways to Make Them Come Alive
If you’re an entrepreneur ready to grow your small business, the chances are that at some point you’ll have asked yourself: what does my company stand for? What’s important to…
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Branding
77 posts
5 Brand Guidelines To Follow With Your New Business
When you first start your business, there are a few things that you can do to help ensure that everything runs smoothly. One of your priorities should be business branding.…
3 Business Branding Tips That’ll Help You Create Your Identity
Branding your business is one of the most important things you can do. It’s a crucial aspect of any business, no matter the size, if they want to get a…
How Skoda Changed Their Reputation to Become a Top Global Brand
These days, the roads are filled with a range of Skoda models and they are considered to be one of the most popular brands. Motorists will remember that not too…
A Six-step Brand Building Strategy For Your Business Startup
“New normal” has emerged as a buzzword lately, given the drastic changes the COVID-19 pandemic has brought to people’s lives. For the business sector, it’s largely focused on going online.…
Making A Name For Your Small Business: How To Get People Talking
Launching a small business is an exhilarating prospect. If you’ve recently set up a small company, or you’re counting down the days until you open for business, it’s essential to…
6 Simple Steps For a Successful Brand Building Process
Despite 96% of companies believing that employer brand and reputation can directly impact revenue, only 44% measure the correlation regularly. Brand building can truly make or break your bottom line.…
Do You Know Everything That Is Being Said About Your Startup?
Monitoring your brand is not just about paying attention to the online conversations, but also about actively seeking out instances in which your business, your startup, your brand is mentioned.…
How Can Design Influence Startup Brand Identity?
Why do we recognize brands like BMW, IMB, Starbucks, or Amazon? Because they work hard on building and cultivating a strong, memorable, and trustworthy brand identity. Small businesses and startups,…
3 Bang-on Visual Branding Tips For Startups
Entrepreneurs planning to launch a startup are faced with a plethora of problems to pick their way through. However, differentiation can be particularly tricky to take care of with grace…
Small Business Branding: The Affordable Way to Build Your New Brand
Branding isn’t just a fancy logo you create or the tagline you slap onto your print materials. It’s everything your company says, does, and expresses, sometimes without realizing it. Your…
What Should You Consider When Creating Your Logo?
Every business in our modern society is faced with a big challenge of outdoing its many competitors in their respective industry. In a millennial generation where over 85% of consumers…
Can You Design Your Own Branding?
When we start our own businesses, many of us try to find ways to cut costs. You might try to work out of a home office instead of renting an…
How to Develop a Strategy For Successful Brand Positioning
Launching a brand takes a lot of time and effort. Apart from coming up with a sharp strategy to segment and target your audience, you also have to know how…
The Digital Age: Considerations When Investing Heavily Into Your Online Brand
Online presence is the cornerstone of any successful business, but sometimes we can be fooled into believing that it is all we need. Just having your brand online isn’t enough…
Online Experiences Are The First Impressions of Your Brand
The first impression is not always the right one; however, when it comes to the business world, you may not have a second chance to convince your audience. The market…