Top Branding Advice For Startups
If you’re immersed (or soon to be) in the wonderful world of the startup, then you’ll unlikely have missed the memo on the importance of branding! Businesses are not born…
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Branding
77 posts
How a Weak Name Can Diminish The Value of Your Brand
When you’re thinking up with your brand name, you may find certain people will tell you not to worry about what you select to be your business name. They say…
Why Strong Branding is Important For Startups
If you’re launching a startup, your mind is probably buzzing with all the things that you need to sort out before the launch. One thing that may be missing from…
Top 5 Branding Strategies for Startup Founders
For every startup business, the ultimate motive is to scale up and grow higher. It’s surely a praiseworthy goal and to achieve it, startup founders need the attention of consumers…
3 Branding Mistakes to Stop Making
With the rise of influencer marketing, hyper-curated Instagram feeds, and online advertising opportunities, startups are more interested in branding than ever. And for good reason: your company’s branding has the…
Aesthetic: What it Means to Millennials And Why it Should Mean Everything to Your Brand
As the Baby Boomers “silver tsunami” enters its golden years, most companies are leaping generations to start targeting the next wave of big spenders: Millennials. This young group represents the…
5 Easy Steps to Take This Week for Better Personal Branding
Does your personal brand need some work? You can start changing that today. Assuming you begin on Monday and take one day off — because who needs Saturday, anyway? —…
Basics For a Successful Brand Building Process
Beginnings are tough. There’s the fear of failure, the pressure of organizing it all and the doubt in your skills and expertise. With everything that’s going on, you may even…
Let’s Be Honest… How Fun Is Your Brand?
Marketing is a complex art. Not only do you have to engage your target market in specific ways which will resonate strongly with them based on what you’ve gleaned from…
Top Tips For Your Business Rebrand
Once you have made the decision to rebrand your business, you’re going to want it to be as effective as possible. Rebrands are never to be taken lightly and making…
Three Main Hurdles Every Startup Must Overcome
As any entrepreneur will tell you, launching a successful startup is an incredibly difficult challenge with many hurdles to overcome. It can be daunting and especially when you hear so…
Powerful Branding Tips Startups Need to Follow for Success
Branding is one of the most important parts of launching a successful startup. Whether B2B or B2C, a powerful brand strategy lays the foundation and gives you a leg up…
3 Marketing Lessons From Leading Brands
Effective marketing is a powerful tool for businesses as it builds brand awareness, forms strong relationships with customers and keeps companies competitive in the market. It’s no surprise that some…
How to Avoid International Branding Issues
Launching your brand abroad is one of the riskiest, yet potentially most rewarding ventures you can make. Whilst the possible gains are significant, recent history is littered with companies that…
How to Effectively Use Signage to Brand Your Business
If you want to increase your sales for your business, it is important to pay attention to your signage. Creative, engaging, and attention-getting signage will help your business stand out…
The Importance of Brand Identity For Your Startup
Brand identity is key to a business’s success. Branding builds awareness for who you are and what you do, an array of logos, slogans and colour schemes heralding grand commercial…