Launching a brand takes a lot of time and effort. Apart from coming up with a sharp strategy to segment and target your audience, you also have to know how…
Online presence is the cornerstone of any successful business, but sometimes we can be fooled into believing that it is all we need. Just having your brand online isn’t enough…
The first impression is not always the right one; however, when it comes to the business world, you may not have a second chance to convince your audience. The market…
If you’re immersed (or soon to be) in the wonderful world of the startup, then you’ll unlikely have missed the memo on the importance of branding! Businesses are not born…
When you’re thinking up with your brand name, you may find certain people will tell you not to worry about what you select to be your business name. They say…
If you’re launching a startup, your mind is probably buzzing with all the things that you need to sort out before the launch. One thing that may be missing from…
For every startup business, the ultimate motive is to scale up and grow higher. It’s surely a praiseworthy goal and to achieve it, startup founders need the attention of consumers…
With the rise of influencer marketing, hyper-curated Instagram feeds, and online advertising opportunities, startups are more interested in branding than ever. And for good reason: your company’s branding has the…
As the Baby Boomers “silver tsunami” enters its golden years, most companies are leaping generations to start targeting the next wave of big spenders: Millennials. This young group represents the…
Does your personal brand need some work? You can start changing that today. Assuming you begin on Monday and take one day off — because who needs Saturday, anyway? —…
Beginnings are tough. There’s the fear of failure, the pressure of organizing it all and the doubt in your skills and expertise. With everything that’s going on, you may even…
Marketing is a complex art. Not only do you have to engage your target market in specific ways which will resonate strongly with them based on what you’ve gleaned from…
Once you have made the decision to rebrand your business, you’re going to want it to be as effective as possible. Rebrands are never to be taken lightly and making…
As any entrepreneur will tell you, launching a successful startup is an incredibly difficult challenge with many hurdles to overcome. It can be daunting and especially when you hear so…
Branding is one of the most important parts of launching a successful startup. Whether B2B or B2C, a powerful brand strategy lays the foundation and gives you a leg up…