The Importance of Brand Identity For Your Startup
Brand identity is key to a business’s success. Branding builds awareness for who you are and what you do, an array of logos, slogans and colour schemes heralding grand commercial…
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Branding
78 posts
3 Ways Female Entrepreneurs Can Scale up More Effectively
Female entrepreneurship is at an all-time high and will continue to thrive in the foreseeable future. The number of female-owned companies in the United States grew 45 percent from 2007 to 2016,…
ML Powered Tailor Brands Wants to Bring Wave of Innovation to Conventional Branding Industry
Are you a newly launched start-up or small business who can’t afford to hire your own designer to create with your brand logo, business card designs etc.? Tailor Brands can…
How Startups Can Define The Perfect Brand Voice
In the early days of a business, branding can often be put on the backburner. The pressure of generating sales, meeting the day-to-day needs of clients and organising the processes…
Branding Explained: What’s In A Logo?
When starting a business, one of the first things that any entrepreneur will do is consider the various of elements of branding. Whether it’s thinking of a company name, colours,…
Why Company Branded Stationery is the Most Cost Effective Marketing Asset
As all good businesses know, attention to detail is everything. From the perfect company logo to the sleekest, chicest promotional materials and the most stylish of workspaces; if you want…
Your How-To Guide for Choosing the Right Packaging Material for Your Product
Choosing the right packaging material for your product can not only help elevate it in the eye of the consumer, it can also add value to your product in many…
What Makes Brand Consistency So Important?
Every company, even if they don’t pay that much attention to it, has a brand. This is the unique personality that underlies everything you do in the way of marketing.…
6 Simple Steps To Rebranding Your Business Like A Pro
The environment of modern business is constantly evolving. As such, most companies will encounter moments where new energy is needed. And a rebrand will often be the answer. Branding is…
6 Critical Branding Strategies for Entrepreneurs
Many startup entrepreneurs see branding as an unnecessary expense. Inventory costs, employee wages and business fees are already stretching your budget, so why invest in branding? Well, branding can –…
Don’t Overlook the Retail Angle (When Building a Brand)
People wishing to launch their own startups this year will almost certainly use the web as the primary platform for reaching customers and making sales. It’s relatively inexpensive and absolutely necessary…
The Value of Having an Identifiable Logo & Brand
Apple. McDonald’s. Pepsi. Some brand logos are so powerful, they don’t need any words to explain what they are. Establishing an identifiable logo and brand makes it easier for your…
The Smart Marketer’s Guide to Building a Strong Brand Identity
For many small business owners, branding can seem like an unnecessary extra, something that could potentially take up too much time and money to prioritise. This is especially true for…
How to Choose The Right Colours to Create the Most Effective Brand, Website or Image
Everyone’s reaction to colour is personal, and very much shaped by the experiences that have made up their lives. Those who spent a happy childhood building treehouses in the idyllic…
7 Steps to Help You Develop Brilliant Brand Guidelines
The brand guidelines and corporate style guide are the cornerstones upon which you company’s personality and ideologies are built. A consistent voice and appearance helps you demonstrate your values and…
The Importance of Maintaining Brand Consistency Across Multiple Channels
No matter how small you are as a business, branding is just as important as it is for big names. You can’t compromise on your brand..ever. The moment you launch your…