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Posts by tag

Customers

33 posts

5 Overlooked Factors That Influence Walk-In Customers

  • Thomas Oppong
  • Apr 9, 2026
A business’s product display,  location, and reputation attract paying customers. Many brands benefit from walk-in customers, as their presence creates immediate sales opportunities and improves visibility at little or no…
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  • 3 min

Losing Customers? Expert Reveals 5 Key Data Mistakes That Could be Hurting Your Online Business

  • Thomas Oppong
  • Jun 17, 2025
Today’s brands know that, in the face of an increasingly crowded market, delivering an outstanding ‘in the moment’ customer experience can help them stand out from their competitors. But, as Adobe’s…
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  • 4 min

10 Signs You Don’t Know Your Audience As Well As You Should

  • Thomas Oppong
  • May 29, 2023
Every business owner likes to think that they know their audience inside and out, but how many of us actually do? The fact is, there’s a big difference between knowing…
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  • 5 min

7 Ways to Bring New Customers to Your Shop

  • Thomas Oppong
  • Aug 18, 2021
How do you bring in new customers to your business? This is an age-old question that many businesses have struggled with for thousands of years. Thankfully in today’s modern world,…
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  • 3 min

4 Reasons Why Your Customers Will Leave You

  • Thomas Oppong
  • Nov 25, 2019
Where would your business be without any customers? Nowhere, of course, as you need them to profit your business. However, you might face an inevitable downturn in customers if any…
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  • 3 min

How to Ensure Your Loyalty Program is Successful

  • Thomas Oppong
  • Jan 29, 2019
Up to 83 percent of surveyed customers have stated that when a company offers them a loyalty program, they are more likely to return and do business with them again.…
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  • 3 min

How to Learn More About Your Target Audience

  • Thomas Oppong
  • Nov 15, 2018
As a business owner, you most likely developed a target audience when you first established your business so that you know who your ideal clients and customers are and how…
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  • 3 min

How to Leverage Your Customers For Branded Content

  • Thomas Oppong
  • Jul 19, 2018
Each day, an unfathomable amount of content is born — far more than we can reasonably consume. WordPress, the world’s top CMS, sees 17 posts published every second. But that…
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  • 3 min

How The Big Firms Find New Customers

  • Thomas Oppong
  • Jul 12, 2018
With multi-million dollar advertising budgets and whole teams of staff devoted to marketing, you’d be forgiven for thinking that big corporation marketing is in a league of its own. However,…
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  • 2 min

What Incentives Could You Offer Your Customers for Buying Your Products?

  • Thomas Oppong
  • Jan 9, 2018
Many businesses overlook offering incentives to their customers because it’s costly. But when you look at the benefits incentives provide, such as keeping customers loyal, it’s a cost well worth…
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  • 3 min

The Importance of Knowing Your Clients Well

  • Thomas Oppong
  • Nov 14, 2017
Clients are the key to any business achieving success without a doubt. It’s so obvious and so complicated at the same time. Knowing, classifying and empathizing with our customers or…
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  • 3 min

4 Best Ways to Gain Customers Offline

  • Thomas Oppong
  • Aug 29, 2017
It is 2017 and we are exhausting every type of digital strategy for gaining traffic in the attempt to gain more clients and money. The internet is slowly becoming a…
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  • 3 min

Don’t Market to Your Customers: Instead, Motivate Them to Buy From You

  • Thomas Oppong
  • Oct 31, 2016
We all know what selling 1.0 was. It was about spamming your customers with your message until they finally relented and bought your product. It has been effective. But with…
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  • 2 min

Finding Your Feet AND Your Customers

  • Thomas Oppong
  • Oct 12, 2016
If you want your business to be a success on the market, you need one important thing. You need a customer base. You need people who are willing and able…
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  • 3 min

3 Unique Methods to Attract New Customers

  • Thomas Oppong
  • Sep 23, 2016
Running a business is a difficult job at the best of times, and depending what industry you are competing in at the moment, has probably never been harder due to…
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  • 4 min

6 Ultra-Frugal Ways to Retain Customers (and Increase Profits Manifold)

  • Contributor
  • Dec 30, 2015
The emerging competition among businesses is making many of the competitors to find work in the “down scale market.” Maintaining the client engagement level has become much more difficult than…

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