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Posts by tag

loyalty

4 posts

How Can You Build Strong Brand Loyalty in a Competitive Service Market? Expert Strategies Revealed

  • Thomas Oppong
  • Nov 11, 2024
In a crowded service market, building strong brand loyalty is important for businesses looking to stand out and thrive. A key strategy involves creating a deep emotional connection with customers.…
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  • 5 min

Mastering Points-Based Loyalty Programs: Building Customer Loyalty and Driving Business Growth

  • Thomas Oppong
  • Sep 10, 2024
A well-executed points-based loyalty program goes beyond encouraging repeat purchases. It forges lasting connections with customers, giving them reasons to return to your brand time and again. With carefully structured…
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  • 4 min

Marketing Is Dead (And Obsolete). Long Live Customer Loyalty!

  • Thomas Oppong
  • May 29, 2015
Customers have seen and heard enough. People don’t buy from you just because you invested in an ad. Don’t focus on attracting customers if you don’t have a plan to retain…
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  • 1 min

Google Acquires Zave Networks(Digital Coupons/Incentives Company)

  • Thomas Oppong
  • Sep 3, 2011
Google has acquired Zave Networks(a company that digitizes coupons and loyalty rewards). In an announcement on its website, the company said: “We are delighted to share that Zave Networks has…

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