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Posts by tag

Mobile advertising

6 posts

Facts and Figures: The Strength of iOS Devices

  • Thomas Oppong
  • Jul 1, 2012
The usage of mobile devices is growing at an amazing rate. What is even more interesting is that Apple’s mobile devices, notably the iPhone and the iPad recorded huge figures…
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  • 1 min

Mobile Advertising Opportunities In Africa

  • Thomas Oppong
  • Feb 27, 2011
# By 2015, there will be 265 million mobile broadband subscriptions in Africa # InMobi , an advertising company claims to reach 50 million Africans through nearly three-billion ad impressions…
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  • 1 min

Day 2 Updates:Mobile World Congress 2011-Barcelona

  • Thomas Oppong
  • Feb 15, 2011
The Mobile World Congress is the mobile industry’s mega event. 2010 witnesses more than 49,000 visitors. The conference agenda features speakers representing the leaders of the world’s most innovative companies,…
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  • 1 min

Sotxtme Pays Phone Owners For Receiving Ads Via SMS

  • Thomas Oppong
  • Feb 14, 2011
Sotxtme pays phone owners for receiving advertising via SMS from SMEs and big brands. Sotxtme was established to capitalise on the growth of mobile phone marketing in Ireland and the…
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  • 1 min

Smaato, A Mobile Advertising Company To Expand With $7M Cash Infusion From Singapore

  • Thomas Oppong
  • Jan 26, 2011
Smaato is a mobile advertising company that operates the mobile ad optimization platform called SOMA™ – Smaato Open Mobile Advertising and partners with mobile publishers, mobile developers, mobile ad networks…

Mobile Advertising is Getting Bigger

  • Thomas Oppong
  • Jan 26, 2010
Mobile Advertising is driven mostly by innovative mobile web startup companies worldwide, but mobile consumers have not been receptive to ads served on their smart phones. Mobile Advertising promises to be a very good opportunity for marketers and advertising agencies to capture the attention of consumers on the go. How exactly that can be accomplished without creating nuisance for mobile phone users is the million dollar question that mobile advertising startups are focused on solving.
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