2 Strategies to Improve Your Startup’s Online Presence
Gone are the days where customers had no option but to visit businesses in person, call them up, or look them up in the phone book. Today, all this research…
Marketing
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Why New Small Businesses Need to Prioritize Local SEO
Small businesses won’t have a lot of startup capital, but they do have the possibility to become a treasure in the community. With the right business model and customer service,…
5 Ways to Reduce Marketing Costs
The current global market is not a kind one. Even large corporations are taking a hit. As a result, smaller enterprises need to be a lot smarter about the ways…
A Simple Guide to The Different Forms of Advertising
In 2018, 200 different advertisers spent a combined $163 billion just on advertising alone. Advertising has become such an important part of running a business, and you may be wondering what type…
Why Your Digital Marketing Strategy Should Prioritize Traffic Quality Over Traffic Volume
When I first launched my online marketing career, I was mostly focused on monetizing my websites with Google AdSense. I used a variety of online calculators to estimate future AdSense…
Social Media Campaign For Your Startup
Starting your own business is not just about finding that perfect idea and developing a great product or service. It’s also about being able to promote it in a way…
5 Ways to Increase Your Brand Recognition
Brand recognition is one of the most important elements of attracting customers to your business, as this establishes trust and reliability in association with your company. However, many small businesses…
Eric Dalius: The Future of Social Media Marketing is Happening Now
For marketing specialists, the field of social media marketing has always changed at a rapid pace. Consistent upgrades to mobile and video technologies, newly launched social media platforms, and improvements…
How to Find The Perfect Influencer for Your Campaign
There’s no denying that influencer marketing plays a major role in how brands communicate with their target markets. Long gone are the days where you relied on traditional forms of…
SEO For Startups in Five Easy Steps
Startups have the opportunity to truly nail their SEO strategy. You have a clean slate in most cases and can work to build up white-hat SEO strategies that begin to…
Offline Marketing 101: Does it Still Work?
Can you remember the last time you didn’t use the internet for an entire day? It was probably sometime in the early 2000s. It goes without saying that you use…
A Quick Guide to Getting a Bigger Social Media Following in 2019
The internet is always changing, and has been since its very inception. There are more and more services becoming available, more and more tasks are becoming possible at the simple…
SEO Predictions For 2020
As online competition continues to intensify each day, its time to reconsider your SEO, and content marketing strategy. As innovative and disruptive technologies continue to rock the internet, you need…
How to Market Any Brand on Social Media
Social media is one of the best marketing tools for businesses of all sizes. It’s free, gets your message out there to the world, and lets you immediately interact with…
Small Business Branding: The Affordable Way to Build Your New Brand
Branding isn’t just a fancy logo you create or the tagline you slap onto your print materials. It’s everything your company says, does, and expresses, sometimes without realizing it. Your…
Why Every Small Business Should be Including Digital PR in Their Strategy
Those in the digital PR industry work closely with journalists, bloggers and influencers to share success stories, data campaigns and thought leadership to promote brands and businesses. Some people train in…