• By knowing the lifetime value of your users, you know exactly how much you can pay to acquire new users with an acceptable profit margin
• andrewchenblog
• dig into target customer’s need for the solution, real addressable market size and segments and any existing current demand for the category
•First Penny
•predictablyirrational
• focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics…

marketing-plan-for-web-20-startups-presentation
• Success is based on a combination of access to financing, market need, exceptional product and marketing execution, tenacity, and let’s face it – luck.
• Effective customer development… By figuring out who needs your product/service, why they need it, what constitutes a gratifying experience with the product/service and getting more of the right type of people to this gratifying experience (highlighting the right benefits and reducing barriers) social media can become a powerful driver for your business too.

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