Mixpanel provides an analytics platform companies can use to understand how users behave. The platform tracks how users interact with websites, social games, and applications in real-time. While other analytics platforms emphasize pageview tracking, Mixpanel emphasizes event tracking.

Mixpanel’s mission is to help the world learn from their data. They offer sophisticated analytics platform companies online can use to understand how users behave.

Unlike traditional analytics services that focus on page views and uniques, Mixpanel is all about on-page actions: how many times users are activating a feature, how far in a flow they’re getting, and so on. All of this is tracked in real-time.

The startup’s customers include Quora, Bebo, and Slide (which has continued to use the service even after the Google acquisition). Cofounder Suhail Doshi says that they now are tracking data for 2000 sites, many of which are mobile. Not all of these are paid though — Mixpanel also offers a free plan that tracks 25,000 data points per month. Paid plans begin at $150 per month, which includes 500,000 events.

The San Francisco-based company has  raised $1.25 million in funding.


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