YouTube has announced the ability to sell merchandise, tickets and more via the site. Through a new feature called the Merch Store, YouTube partners will be able to sell artist merchandise, digital downloads, concert tickets and other experiences to fans and visitors.

In a blog post to unveil the feature, YouTube said: We’re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy artists’ merchandise, digital downloads, concert tickets and even unique experiences like meetups. These features are made possible through affiliates like Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads.

The new feature will be rolled out to music partners globally over the coming weeks.