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ReadWriteWeb(RWW), a popular weblog that provides Web Technology news, reviews and analysis, covering web apps AND web technology trends has been acquired by SAY Media. Techcrunch has reported that ” The price SAY paid out was under $5 million, after the assumption of ReadWriteWeb’s liabilities, according to a source privy to the details. The company’s liabilities weren’t huge, so the total acquisition price was somewhere around $5 million.”

RWW is probably worth more than that. If the company’s liabilities weren’t huge, why did Richard settle for $5 Million compared to Techcrunch’s $30M acquisition by AOL. RWW is an equally brilliant tech blog as Techcrunch.

ReadWriteWeb was founded on April 20, 2003 by Richard MacManus and is now one of the most widely read and respected blogs in the world. It is written by a team of Web enthusiasts.

Founder and editor-in-chief Richard MacManus will continue to lead ReadWriteWeb as part of SAY Media’s rapidly expanding editorial team.

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Thomas Oppong is the founder @Alltopstartups.