Executing a great startup business idea is the hardest task for any entrepreneur. A great business idea is mostly based on a bigger problem that needs to be solved now or an existing solution that can be done better. Most entrepreneurs tend to find solution to their own problem i.e they tend to scratch their own itch. Most new businesses fail before they even start.
To survive, you need to be passionate about your idea or business, your idea has to be simple enough to comprehend, you have to know your customer and the market and there has to be something unique about your solution to the problem you have identified. The Founder Institute has put together a great infographic that sums it all. This infographic explains the 10 rules you will need for a great startup idea.