Running a business requires continued investment to help achieve growth and success for your company. For start-ups and SMEs, it can be hard to decide which areas to focus your limited budget on for the best possible results, and how to split it all up.

While more affluent businesses can afford to be generous with their internal investments. There are however a select few channels every business should invest in to grow and succeed.

1. Research

No matter what type of business you run, research will play a big part in the formation and running of it. From researching the market to help identify opportunities and threats, to seeing what competitors are doing well, research is essential to avoid any business going stagnant.

Many will have their own research teams to take care of these tasks. If not, it is worth looking at a range of companies that can gather this information for you.

2. Legal

Businesses need to have appropriate legal cover to protect themselves and their customers or clients. Large corporations will have their own in-house legal teams, who will have enough work on their hands to be employed full-time.

Smaller companies will require professional legal advice when setting up the business, but may not need a team on a day-to-day basis. Therefore, outsourcing legal services to a specialist, like Withers lawyers, will ensure businesses get all the advice and guidance they require.

3. Personnel

It is the people that make a business run and achieve its goals. Staff investment is key to business success, from hiring the right people in the first place to spending time and money on training, morale boosting activities and more.

Employee development is essential, especially for firms that hire a lot of graduates and young workers, as they will be learning on the job and need that support to help them continue improving.

Get your employees involved in your business to get their maximum output. When employees contribute, they take ownership of the company’s vision and goals and help you reach them as planned.

4. Strategy

Planning plays a key role in any business. It can make the difference between the success or failure of your company. Strategic planning means looking at where you want your business to be in the next 3 to 5 years and creating actionable steps you will take to get there.

Every company needs to have a working strategy in place, to ensure that all the investment in other areas isn’t being wasted. This needs to be developed in accordance with the company’s aims and realistic goals, being constantly referred to and updated so that it is a success.The benefits of a strategic plan cannot be overemphasised.

5. Finance

The success of a business is often based on how much profit it makes. Therefor investing in the finance department will prove very useful. They will monitor all incomings and outgoings, gauging any areas that need more or less investment and spotting opportunities and threats.

Keep an eye on your finances. Increase cash flows by carefully monitoring your spending patterns and expenses. Tax planning, prudent spending and careful budgeting will help you keep you in business for a long time.

Invest in all these business channels appropriately and your company should find it easier to achieves its goals.