When you’re marketing a new business, you might think it will be easy to make an impression and find a customer base. However, that’s not true at all. In fact, it can be quite difficult to find your footing on the market at all. It will take time, a great amount of skill and no shortage of patience. But before your head explodes, we can simplify things a little by providing some basic do’s and don’ts of online marketing that you should understand.

Do be original

One of the most important pieces of your online marketing campaign is the website. The website in question needs to feel fresh, original and inspired. It should look completely different from the competition that you’re facing, and you can do this by adding exciting content as well as cool videos and images.

Remember, it doesn’t need to be completely original because nothing is. Originality is dead, and it has been for quite a while. It just needs to feel fresh enough that people don’t question it.

Don’t overdo it

It’s so easy to over-optimize your site, and by doing this, you will attract the attention of Google. Their algorithm picks on sites that have been optimized to the point where it just feels like a rather blank marketing platform. Subtlety is the best option here and that’s certainly true when discussing how not to link build.

Your links need to fit in as naturally as possible within the content. They should seem as though they are just part of the story that is being spun through the words on the page. If they look odd, forced in or separate from the article, you can bet the SEO tactic you are trying to implement won’t work.

Do build contacts

There is a simple way to expand your reach without using elaborate forms of SEO and find fresh customers online. You just need to build links with other companies. It’s so easy to do this by just looking for work with me pages online.

These pages highlight the fact that customers are interested in connecting with businesses like yours. By doing this, you can get backlinks. Backlinks are one of the best ways to natural build up an SEO campaign. Not only will it increase your ranking, but it will also help you find customers from other sources. That’s exactly what you want.

Don’t worry too much about ranking

Lastly, it might seem silly to say this, but you shouldn’t focus too much on your site ranking. If you do this, then you are going to have trouble online. You’ll be busy focusing on building your ranking through optimization and missing out on one of the best possibilities. That’s to use content.

Content building is one of the best ways to build ranking naturally. It doesn’t look weird on your site and adds to your marketing campaign. It also helps give customers a reason why they should visit your site regularly, and that’s exactly what you want. Using content, it’s possible to make your site a must visit place online.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.