Too many business owners forget that running a company and promoting it to the public doesn’t have to be 100% serious. In fact, it can and should be a lot of fun. When you are a little more playful and willing to offering something different in terms of your promotion strategy, customers will respond positively.

As long as a more light-hearted approach suits the kind of business you run, it could turn out to be one of the best things you ever do. There are some ideas of how to do that below.

Create humorous video content

If you really want to have some fun with your promotional activities, you should definitely think about creating some funny video content. This is something that many brands do, and you should try to do it in a way that people will find funny in a quick and snappy kind of way.

Video humour only tends to work if it’s fast and easy to understand. You can create short video adverts that are genuinely funny and then post them on a range of video sharing sites. Then you should share them on your social media channels. And if you’re lucky, they might even go viral.

Host an event and get everyone involved

Events offer you the chance to get lots of people in the same place at the same time. The advantage of this is that you can create games, activities, and plans that allow people to have lots of fun in a communal way. You could create a fun day for kids if your brand wants to sell more products to families.

It shows that you are willing to get out there in the community and do something positive for the people who are your customers, or who you want to turn into customers. It’s also a lot of fun to set up and run, even if there will be plenty of work to do.

Hand out fun promotional products for free

Everyone loves to be given things for free. And you can have fun with this by creating all kinds of free promotional gives that you simply give away to people who enter your store or buy from you. They should be items that can promote your brand, too.

For example, some companies hand out tote bags with their logo on. They act as mini adverts because people will use them and carry them around with them. The same applies to things like custom pins. Explore all the options and see what works best for your business.

Give guerilla marketing a try

Finally, you should think about giving guerilla marketing a try. This is when you create some kind of unusual and unexpected marketing plan. It usually happens in public, and it’s impossible for people to ignore.

The aim is to make people stop and look at what’s happening. It’s supposed to be fun and interesting. If you take this kind of approach and get it right, it will get people talking, and it will certainly be more fun than conventional ways of marketing and advertising your brand.

Founding Editor @Alltopstartups, Contributor @Entrepreneur, Columnist @Inc. Magazine and Curator at Postanly (his free weekly digest of the best life and career improvement posts on the web. Subscribe for free.