Setting up a new online brand is always an exciting prospect. You have the chance to take your industry by storm and offer something different to the market. As you can imagine, many people introduce new online brands each day.
But, if you’re planning to do the same thing soon, how can you ensure your brand launch is a success? Some people assume that online marketing is a long and slow process. What if I told you that it’s possible to grow your online brand fast?
Today I will be sharing with you some tried and tested methods to supercharge your marketing. Don’t worry; you can thank me later for the following tips!
Partner with an established brand
It’s not uncommon for startup businesses to work with leading established brands. It’s a win-win situation for both companies. The startup gets to increase their target audience. While the established brand offers something new and exciting for little outlay!
For example, let’s say that you manufacture craft products. You could partner up with a well-known museum so that they can sell your products in their gift shop!
Offer a referral scheme
A classic method to spread the word about your new brand is to let your customers market your brand for you! Referral schemes benefit both parties. You get new customers, and your affiliate gets a commission for their hard work.
Dropbox is an example of an online brand that uses referral schemes to their advantage. Users can get extra space for free by telling their social media friends about the service. They can also get people to sign up through affiliate links and receive even more space!
Curate a content marketing campaign
Quite often it pays to write compelling content for other people’s websites! Content marketing is a hot topic in the world of search engine optimization these days.
In a nutshell, content marketing is about writing blog posts or page content for other sites. For your efforts, you can create a relevant link back to a page on your website.
It’s a popular form of link building, and it can produce significant results for your online brand. Check out this page to find out more about how it can work for you.
Design some awesome infographics
You may have seen people sharing long graphics packed full of interesting information. They are “infographics” and can help you to increase your online brand’s exposure.
In layman’s terms, an infographic is a creative representation of data. Let’s face it; spreadsheets and tables of information are boring. A cool graphical version of that data is more likely to attract people’s attention.
You could craft some infographics relating to your industry. People can share your infographic with their social media friends and followers. It can then go “viral” and skyrocket your online brand!
You can pay a graphic designer to create one for you, or you can go down the DIY route. Websites like Piktochart and Canva are a good place to start.
Most brands are shouting different messages online. Your brand message needs to be clear and concise so it doesn’t get lost in the noise. Whatever you have planned on doing on and offline, maintain the same message across different platforms.
Over the long-term channels such as your website, blogs, video and image sharing profiles and generally every social platform you choose to join should shout the same message.
By having a consistent message across all of your online channels helps to cut through the noise. Create a strategy with clear goals. This makes it easier to measure and manage what works and what doesn’t.