In a race to grow a successful business, nurturing your relationship with your customers is highly crucial. Gone are the days when a single mail or a call used to suffice. In the contemporary business world, owing to innovation and automation, having a great relation with your customers is now more important.

An unhappy or unsatisfied customer, at any point of time, can share his/her opinion on social platforms and can showcase your business in a negative light. Therefore, it’s even more crucial to ensure that none of your clientele takes this drastic step and put your reputation at stake.

It is rightly said by Shep Hyken- “Don’t just take care of the customer, help the customer.

Your first priority while fostering good relation with a customer is to take into consideration all of their grievances and feedbacks to ensure an excellent and long-tenure relationship.

1. Be genuine. Be personal

A happy customer is always likely to spread a good word about his/her experience to their acquaintances, friends, and colleagues. Therefore, this is a great way to influence others and present a good word of mouth about your business and organization.

Communicate with your customers in a genuine way and never ever act as a faceless business. The easiest way to gain their trust and get personal is by starting your interaction by telling them your name. Talk to them in the same way as you would in person and not in a way you would address them via a press release.

For example, you can indulge in answering the grievances of your customers on a social platform in a personal and friendly way. You can make it more personal, by getting the replies signed by the employee who has answered the query.

2. It’s the age of real-time communication

Successful businesses do more than just email or phone communication. With the advancement of technology, you have a plethora of revolutionary technologies and solutions for striking off a great conversation with your customer.

One such way is to indulge in real-time communication with your customer so that he/she realizes that you genuinely want to interact with them and are not doing any gesture of formality.

For example, the Live Video Chat feature offered by Tagove enables you to connect with your customers in real-time and extends an opportunity for interacting with them face to face. That way, you can interact in a more creative and personal way with your customers and gain their trust.

3. Listen to them first

In recent times when it’s easy to strike off a two-way communication with your customer, it’s better to give them the chance to speak. Your job is to sit back and listen attentively to what they have to say. Listening carefully to your customer will give you a chance to take into account the feedbacks that they have to give.

On the contrary, if you are not good at listening and continue to talk about your services and business, it will disinterest the customer and may lead them to the path of backlash. Therefore, it’s always better to be on the safer side and listen to what they have to say.

Always remember, politeness is the key to communicating with your customers and will prove to be beneficial in the long run. Never ever get rude with them. Remember, ‘The Customer is Always Right’.

4. Attention and love grow relationships

Not just personal, a professional relationship also demands attention and love. The best way to show that you pay attention to what they say is by acting upon their feedbacks.

This gives your customer the assurance that they are valued by your company and their views do count. One of the best ways to show your customers that you value their opinion is to follow the footsteps of team Buffer. Buffer is great at customer service.

One more crucial aspect, on which you need to work upon, is, saying ‘Thank You’ to your customer. Remember, kindness and gratitude plays a vital role in enchanting your customer and creating a positive mindset about you.

5. Connect with them on social platforms

In the present digital age, transparency with your customers is a must. It’s a critical factor in building up love, trust, and satisfaction between you and your customers. Transparency is all about hiding nothing from your customers and always on the go to take feedbacks from them.

One of the ways in which you can show complete transparency with them is by connecting with them via Social platforms. Invite them on platforms like Facebook, LinkedIn, Twitter, Google Plus, etc.

Since even a single mistake can put your business at stake, this gives your customers an impression that you are not afraid of the feedbacks that they can give on a global platform and you have nothing to hide from them.

Get going with the communication!

Once you have completed a project with your client, don’t forget them. Send them regular invites and greetings once a while. Show them you still care about them.

These tips will help you solidify your relationship with your customers and will give you a chance to connect with more and more customers. All the best and get going!

Sam Makad is an experienced writer and marketing consultant. His expertise lies on marketing and advertising. He helps small & medium enterprises to grow their business and overall ROI.