If you’re launching your first website for your new business, there are many factors that you have to keep in mind to ensure it not only looks great and converts visitors but that it also generates traffic in the first place.
It can seem like there is a lot to get your head around when you first start, so here are a few of the most important factors to focus on when it comes to successful website marketing.
Set up a professional website
The first thing you need to do is launch a website that is going to appeal to your target audience and provide users with a positive experience.
You already know that you need a website because your target customers will be searching for your products and service online. But you don’t want just any old site. You want a site that will make a good first impression, and that means a professional website.
Because this is a business website, use a professional designer to set it up for you and get a unique design that will make your business stand out from the other template websites.
This will also help with creating your brand so you can show the world what you do and how you are different from the competition.
The look, style, and feel of your site will make an instant impression on visitors, and you want it to be a positive one.
It also means a fast loading website that is mobile optimized for a better user experience (which usually means being designed responsively), simple and intuitive navigation, and careful use of colors and fonts.
These are all the basics that you need to get right in order to make the right first impression.
Optimize your site for conversions
A site that looks nice is great to have. But it’s not worth much unless it encourages visitors to perform a specific action.
That may be to buy your products directly from your site if you have an e-commerce store. Or it might be to contact you or sign up for your email newsletter so you can continue to reach out to them.
You want to set your site up so that it encourages conversions. This means using clear headlines, calls to action (CTAs), highlighting the benefits and features, using social proof such as testimonials, and displaying any associations or professional organizations that you belong to.
Conversion rate optimization (CRO) is all about making the most of the traffic that you generate to your website to increase conversions. It involves making changes to elements of your website and testing your conversion rates.
You might want to create a dedicated landing page for a specific purpose (like generating email sign-ups) and then experiment with the different elements to increase conversions.
Importantly, you should ensure that every page on your site has a specific purpose. That could be to simply provide information about a service, or it could be to generate a direct sale. Create each page with a clear goal in mind, and this will provide you with a clear direction as you put your site together.
Launch a blog
If you hire a digital marketing agency, launching a blog is often one of the first things they will recommend. A blog has many benefits, such as improving your SEO by making it easy to publish content regularly and increasing the number of keywords you can target.
It also provides visitors with a reason to stay on your site and explore further, and it demonstrates your knowledge and expertise, providing visitors with confidence and increasing trust.
A blog is one of the most important factors in successful website marketing. It also provides you with content that you can share on your social networks, which can help to generate more interest in your business and increase your traffic.
Get your website found
Publishing blogs and sharing your content over social media is just one way to get your website found by your target audience. There are many other types of online marketing techniques that you can use to generate more targeted traffic. These can be quite affordable, making them ideal for small businesses.
Some of the most popular online marketing methods that you might want to try include social media advertising, guest blogging, AdWords, retargeting, and native advertising.
Try out a few and see which generate the best results for your business, then gradually start investing more into these to improve your results.
Market your website effectively
Marketing a website successfully involves launching a professional website that provides a great user experience and encourages conversions, as well as using off-site marketing tactics to get it in front of the right people and generate more traffic.
So if you are just starting out, keep these tips in mind and soon you will have your website up and running to generate sales and leads for your business.
This post was written by Joey. He is an entrepreneur and tech investor based in Singapore. He has spent the last 3 years building Appiloque to become his most successful business to date. In his free time, Joey is a true-blue Singaporean foodie and enjoys exchanging ideas on the topics of innovation and investment.