When it comes to the generation of ideas for apps and their development, we often think that this is something that can be only done by technology geeks. Companies in Silicon Valley can afford the heavy research required to develop an app, but we tend to miss the point here.
What we don’t realize is that for an app to be successful one does not need a heavily funded setup or the backing of technological giants.
The app industry
The App industry has brought remarkable ideas to life and we can see the industry taking a lead in terms of revenue when compared with other
We have seen apps being developed by small teams of developers where they worked without large investments and research setups but went on to make millions in the digital app industry.
Similarly, idea generation is not enough if one is looking to get into the app game, it is important to understand the environment of the industry and then take appropriate steps through the right channels to attain your desired mogul authority in the industry.
Here are some steps to consider if one is planning an app-based business startup:
Brainstorming app ideas
With a huge number of apps available on Google’s Play Store and Apple’s App store, generation of app ideas caters to the needs of a segment – which has been previously unscathed – brings out a product that adds value and stands out in this already chaotic space of mobile apps.
The most fruitful ideas are often the ones that have the ability to solve end-user problems. Recognition of problems in the everyday environment and then placing efforts to create a product that gives consumers a resolution is the best way to guarantee success.
Performing an extensive market research is imperative to figure out the existing market scenario and knowing spaces which can be filled by the designed product. This research proves helpful in the development of a product that addresses a particular demand of the consumer present within the market.
There are apps available that are similar but have certain features that differentiate them as they cater to the complex needs of the consumer. So the app does not have to be completely exclusive, what is needed to be assessed is whether the idea has the capability to serve the market niche.
Developing a prototype
An idea is nothing without its execution but for a small enterprise it is advised that prototype of the app should be created. The next way is to work on the how best the idea can be translated into an app.
Gathering information and response from the targeted audience will give one the perspective they need, the idea is to reach out to customers and seek validation for the required product.
The idea can be shared through multiple platforms such as building a page where the idea of the app and its core concept are highlighted. Interest can be gauged through consumer’s response in the form of email signups.
The next step after seeking substantiation is to document the product on paper by including as much information as possible for the consumers to understand.
One can also create process flowcharts through different online tools, which will properly present the idea about how the product intends to add value. It can also be beneficial to use images that define the product layout, design and even the features that the product offers the end user. This information can also include additional features.
Developing an App requires money. The most important step before starting any startup plan is to analyze the costs involved. The determination of cost depends on a wide array of external and internal factors.
When it comes to choosing a developer, extensive research should be carried out because getting the best quality is costly and the quality of the product matters a lot. There is also the challenge of determining the best marketing options that fall under the selected budget. As having
This is the most pivotal step before the launch of your start up. There are numerous factors that need to be considered, one would want to have the best skill set on their side but also staying within the budget is also important. While hiring a developer the reputation and the previous developmental success of the developers are also important.
Testing previous products by the developers in consideration and getting reviews gives a pretty good idea about their reputation. One should think about what they want from their developer and how they can work to translate the idea into an app.
Planning a timeline for development lets you use the available resources wisely. After all of this is in place, it’s time to work with the selected developer toward the finished product. The processes involved after here totally depends on the understanding and communication between the developer and the entrepreneur.
Marketing the app
After the product is developed one derives the best way to approach consumers. Picking the best marketing strategy can prove to be a challenge as it is important to have the right strategy in place. This process involves several steps. From brand name, logo, conceptualization to content marketing and PR Strategies.