The effectiveness of your business depends on automation. You automate various tasks throughout the marketing process. You schedule posts to share them at the right time, right? You also automate default email responses whenever someone subscribes to your newsletters. Many businesses invest in chatbots that automate the first stage of a customer support process.
Is there a way to achieve automated writing?
Content is a huge matter for your business. You use it to communicate your message with the broad audience. When a visitor lands at your website, they need content to figure out what you’re trying to sell. Your social media marketing campaign is heavily based on content.
The concept of automated content is complicated. No software can fully replace writers. However, implementing different automation strategies will result with a faster writing process.
Let’s discuss this!
Automating the Process of Generating Ideas
One thing you shouldn’t be afraid to automate is the idea generation process. If you include different tools during this stage, you’ll be more productive and effective when developing relevant content.
When you rely on manual research, you’ll realize that your competitors covered almost all topics you thought of. You try to combine different ideas to make your articles unique, but how far can you get before you exhaust all your creativity this way? Plus, there’s no way to go through the entire database of content published on the web.
You can use a tool that suggests topics based on keyword searches. BuzzSumo is a great one! It will list topics that got high engagement from your target audience. Get inspired by them! You can cover them from a different angle, add more insights based on experience, or offer completely different solutions to the same problem.
When you have a general topic, you can use another tool: Headline Analyzer to find the most suitable combination of words for the headline. Many of the suggestions won’t work. Some won’t even make sense. That’s the biggest problem when using software for writing: no matter how well it is programmed, it cannot replace human logic in language processing. However, this is a great tool to analyze the power words and balance of your headline.
Is It Possible to Automate Blog Content Development?
We haven’t come that far to fully automated blog content development. Artificial intelligence replaces many things, but it still hasn’t come to the point of 100% mistake-proof language processing. So far, we’ve seen automated article writing software that’s faulty of many grammar mistakes. That may not be a problem if you’re willing to edit. You’ll let the program do the writing part and you’ll fix all issues later on.
There’s a bigger problem: these programs work by paraphrasing. They take a relevant article from the web and tweak it to make it “unique.” It’s not unique. Even if you fix the grammar, you’re still delivering something that your audience has already seen.
The idea to automate this part of the content development process comes from students. In Australia, students don’t hesitate and pay for an essay when they get stuck with an assignment. A professional writer handles the writing part and delivers content that’s ready to be used. What’s the difference?
These services assign real writers to the projects. There’s no automated software involved in the process. They don’t base their work on paraphrasing, so it’s unique and plagiarism-free. If you order an article from such a service, you don’t automate, but you delegate content writing tasks. Until we get fully functional software that replaces talented writers, that’s our only option.
Automate the Proofreading Process
Now, this is something that you can entrust to software. It can’t be perfect since it’s still just a program, but it’s helpful in identifying common mistakes. Grammarly is a great app to use during the last stages of content development. It makes the editing stage faster and more effective. Grammarly is labeled as a “free writing assistant,” but let’s be clear: there’s no such thing available yet.
Automation Can Speed Up Your Content Workflow
If you want to connect with your audience, content creation is an essential part of your efforts. The quality of each post and each article has to be impressive, so you can’t fully rely on programs that would replace talented writers. However, you can automate the idea generation stage and get assistance from software during the editing stage. That’s enough to make you faster in developing good content.
As for the writing part, you can delegate it to professional writers when you reach a certain stage in your marketing campaign. The content will result in more visits and conversions at your site, so you’ll quickly return the investment.
