In order to be successful, it’s crucial that business owners understand the importance of SEO in marketing. Link building is just one SEO strategy that comes with a huge return on investment, because having your website highly ranked on Google will give your company credibility and increased visibility.
However, it’s also important to stay on top of trends, updates, and forever changing rules and algorithms when it comes to ranking high on Google. Investing in an SEO expert can take this burden from your shoulders maximize the impact of your online marketing efforts, and when your SEO techniques are strengthened, your traffic will increase. If hiring an expert isn’t within your budget or means, there are still many ways you can monitor and improve SEO on your website using the appropriate SEO tools and techniques.
In this article, we will look at five proven ways to build an SEO-friendly link-building strategy that will increase your website’s ranking on Google, but first, I want to discuss why listening to SEO advice from Google directly may not always give you the best results.
Why doesn’t Google talk about their SEO algorithms in detail?
Ever since Google launched their Search Off The Record podcast and the Google Webmasters Google Search News video series, SEO professionals have tuned in to see what the tech behemoth has to say about their ever-important algorithms. However, many have been left disappointed with the vague answers provided by Google experts, especially when it comes to SEO marketing tools and actionable techniques.
Why is Google so tight-lipped about their SEO algorithms? The concept of SEO is meant to be driven by organic online activity, such as natural links to reputable sources or mentions of popular, well-established brands. Google does not want to compromise the integrity of its search engine by giving SEO professionals the exact tools they need to hack into their system. However, there are certainly some time-tested techniques that your company can use to boost their ranking on Google.
1 – Format your articles in a way that pleases SEO algorithms
Before we even dive into the concept of link building in articles, you must ensure that the article is SEO friendly. Understanding the ideal format for an SEO article is key to getting a higher rank. With a click-through rate of 30% for the top-rated result in a Google search, you cannot afford to skip this step because failing to format your articles in an SEO friendly way will ensure you never reach that coveted top rated spot.
Here are the top types of article formats that will trigger Google to prioritize your webpage on their search results:
- Lists: Formatted articles that list top tips, top methods, top tricks, top places, etc. are more attractive in the eyes of the algorithms.
- How to” and “why do” articles: This helps Google with their “People also ask” feature which is meant to provide quick information to a single question. A headline or repeated use of a phrase containing either of these two words can boost your visibility.
- Infographics: Summing up information in a graphic is a great way to optimize search engine results.
- Videos: Including a video in your post will automatically improve your SEO.
- Quizzes: Adding quizzes to your blog posts or webpages is another way to give your article an SEO boost.
2 – Create an ebook soaked in SEO keywords
The amount of content you have on your website matters. A great way to improve your visibility and attract more website visitors is by creating an ebook. The type of content that does best in this genre is “ultimate guides” or in-depth books about specific subjects of interest. Writing an ebook can take up a lot of time and energy, however, you will be paid with an increase in website traffic and a boosted Google ranking.
3 – Create resource pages crammed with high SEO ranking website links
There are many highly ranked web pages on Google that do not provide content but merely serve as a source of reference for other pages. Creating a resource page for a relevant topic crammed with high ranking website links is a great way to start link building. can boost your SEO. You never know, since maybe that website will return the favor and include your link in their content.
4 – Build links from outdated resources
Finding inactive sources and links in a credible, high ranking website is one of the best ways to slip your link into an article without having to lift a finger. Let’s say, for example, a competitor company recently went out of business or changed their website name. You can do a quick Google search to see if any online content is still linking to their inactive website.
You then reach out to the owner of the online content and alert them to the broken link, while also suggesting that they use a specific link from your website instead. The site editor will hopefully be thankful that you pointed out a broken link and appreciate how easy you’ve made it to replace it with one of yours.
5 – Make it easy for people to credit you
If you’ve written a lot of content about a specific subject, consider creating your own strategy, technique, or theory to increase your chances of receiving natural backlinks. Popular SEO tools such as Ahrefs or Semrush come with backlink tracking tools that can make it simple to assess the strength of your backlink strategy and gain insight into how you can improve your linking visibility. One such strategy is to establish yourself as an authority so you are linked to naturally.
For example, let’s say you’re a real estate agent and you’ve written much content about the importance of a ‘no-pressure approach’ to clients. You can claim this approach as an expert who already has a lot of content on the matter. Then, writers and competitors who are writing articles about the importance of not pressurizing real estate clients may credit you as the ‘expert’ of the ‘no pressure approach’ while also including a link back to your website or content.
While there are no quick and easy hacks to increase your SEO, focusing on creating high-quality content that others will want to link to will pay off and stand the test of time.
Although good content is integral, it’s equally important for marketers to understand what types of media in which format will generate the best SEO.
It’s also important to realize that the essentialness of quality backlinks is here to stay, no matter how much SEO changes with the digital landscape. Understanding how Google algorithms work as well as working with others in your industry to provide valuable online content is key to boosting your website’s ranking on search engines.