eCommerce is growing fast. Is your company keeping up? By 2022, U.S. eCommerce revenue is predicted to reach $479 billion. The data is staggering: consumer spending reached $861 billion online in 2020 as US ecommerce grew 44% almost triple of 2019’s jump!
It’s also worth noting the number of eCommerce brands that joined this competitive arena amid the COVID-19 crisis- more than 85,000 businesses launched online shops, businesses were forced to accelerate their digital transformation to adjust to the ‘new normal’ and meet growing demand for online shopping. In addition to all this new growing competition according to eMarketer, the top ten eCommerce players also grew their share to 60.1% in 2020.
What does all this mean? Brands will need to level up their eCommerce game in 2021! Keeping up is a top priority because trends are also changing fast and the competition arena is becoming much more crowded.
At the same pace as the trends, customer’s expectations are higher than ever. Customers want to browse products, interact with merchants, read reviews and make purchases while switching between platforms and devices seamlessly.
Other eCommerce marketing trends include:
- Customer Journey is more personalized, including payments and the online checkout
- AI-enhanced online shopping
- Acceptance of various cryptocurrencies as a payment method.
This exciting eCommerce future is still in its early phases, which means the consumers will map out the territory for companies and brands. A successful eCommerce campaign can track where the consumer is headed and assist with their journey.
To get a piece of the pie, you have to stay informed and be at the top of your game.
The goal is to bring your eCommerce business to the next level, so you need to ensure you have multiple ongoing successful eCommerce campaigns.
So, what is the secret to accomplishing this goal?
The answer: Being able to Achieve the highest ROI and the ability to scale!
In this post, I am going to explain exactly how to achieve these two crucial components that will ensure a successful eCommerce campaign. But first, we are going to explain what an eCommerce campaign involves.
Your eCommerce campaign must have the ability to drive top-of-funnel traffic to convert into sales and customers. There are many ways to achieve this. One way is to combine paid and non-paid strategies, such as using paid ads on social media in concert with SEO and organic traffic.
Your marketing strategies must evolve along with tools, algorithms, and customer expectations. Try new tactics and refine tried and true strategies for an integrated approach that will create a healthy return on paid ads as well as non-paid aspects of your marketing plan, such as SEO and social media.
So, what does an eCommerce campaign involve? Here are 3 crucial steps to get started:
Step #1 Plan and Execute a Marketing Plan that Reflects Your Priorities
What are the best steps to take to create a marketing plan? Try these:
- A statement of company goals, both short and long-term
- A well-defined USP (unique selling proposition)
- An in-depth look at your company’s marketing position and how it stacks up to your competitors
- An outline of customers’ needs and pain points-including customer’s journey
- Short term and long-term goals with a timeline
- A list of KPIs that you will continually track and monitor
To get started first analyze where your company is and where it needs to go. Chart out short and long-term tangible goals–how many new customers do you want to attract? What percentage of these do you want to see conversions? Don’t set unrealistic expectations.
Take a look at your company’s position in the market, where do your competitors fit in that picture? Also, trace out your typical customer’s journey and tune into needs and pain points.
Monitoring your campaign is just as important as proper implementation. Identify which KPIs are most useful and how you are going to track them. Finally, chart out a specific timeline for all of your strategies and stick to it!
Step #2 Select Marketing Tools and Channels That Will Provide the Most Value
No company is the same as another. You may find that email marketing creates the most conversions for your company or that a specific app has been a game changer. Double down on the marketing tools and channels that work but also use an eCommerce campaign as an opportunity to try something new as well. Sometimes you must test the waters first, or fine-tune what currently is working which can take some time.
Incorporate the old and the new in your campaign with the following tools and channels:
- Social media marketing
- Email marketing
- Content Marketing
- Influencer Marketing
- Data analytics tools
- Sentiment analysis tools
- Customer review analysis apps
Go with what works well but revolutionize your eCommerce campaign with a comprehensive marketing strategy.
Step #3 Building an Expert Marketing Team
Expertise is the name of the game. You want to use ONLY experts for each specific channel and marketing task needed throughout the campaign. This is the key to success. Think about it this way, if, for every stage and every channel you use experts with the knowledge to outperform in that specific segment, channel, or niche, you will have a specialized entire marketing team working to achieve the highest results for your company!
Expert Marketing consultants will help your company define and reach specific goals in a campaign. They will develop a detailed marketing plan and execute it effectively while monitoring progress at every step of the campaign.
To perform all tasks needed at every stage of your defined marketing campaign and to avoid losing precious time and money on long learning curves, your business needs someone who can quickly assess what is required, plan and execute strategies. Looking for experts that are the right fit for your campaign can be time-consuming and risky, especially since freelancing sites require sorting through scores of potential candidates.
You need to find experts easily and cut through the vetting process!
Deep job platforms take the guesswork out of finding expert freelancers and consultants. This is where the vetting is done for you and can provide experts with years of experience in the areas your eCommerce business specializes in. Most importantly you need experts for specific marketing needs for every step of your marketing campaign. Some companies even have advanced tools and algorithms to create the ideal match of experts for your eCommerce campaign.
Now that we have covered what an eCommerce campaign involves and how to find experts for success, we are going to outline the top 7 ways to scale and achieve the highest ROI.
7 Ways to Scale and Achieve the Highest ROI
- Hire top experts not amateurs for each specific need!
As we already mentioned you need people who don’t merely understand the general area but have years of experience in niche areas. There is no time for a learning curve! Find experts who are laser-focused on specific tasks.
- Constantly find ways to reduce your overhead
Eliminate extra steps that cost too much and don’t deliver results. This includes starting out with using only expert consultants and using the right tools from the start to monitor your eCommerce campaign from start to finish every step of the way.
- Find ways to save time
Time really is money. Automate tasks and find experts who can do the
Job efficiently, save time by utilizing the right monitoring tools to maximize performance so that every stage is accomplished in a set time frame with no delays or time wasted.
- The ability to be flexible–the ability to customize to each stage of your marketing needs
This is where trying out the waters or fine-tuning what we mentioned before comes in. You must be flexible for every step of your campaign. Focus on what’s working well, and if something isn’t working well then don’t force it. Expert marketers can spot if things are not working and change directions quickly.
- Get affordable pricing for the following 3 needs:
- Monitoring tools for KPIs
- Marketing Supervisors for each stage of the campaign to ensure everything is running according to plan- overseeing each stage and that KPIs are being met.
6. Smooth ride with less hassle
Getting the right talent for each job that needs to be done, added to the ability to monitor your performance at each stage, and have supervision to ensure campaign success, ensures facing fewer hassles down the road. You need experts that will save time, save money and help you succeed in scaling and ROI. In other words:
Saving time+Saving money=Successful Scaling>>> >>Highest ROI>> Ultimate eCommerce campaign
Create and Implement the Ultimate eCommerce Campaign
To create and implement a successful eCommerce campaign you must find successful ways to scale and increase ROI. Here are some great eCommerce marketing campaign ideas you can implement for your next campaign. As I mentioned above the only way to ensure its success is by acquiring experts that are well-versed in executing niche tasks and managers who will take charge and monitor every step of the game plan for your eCommerce campaign.
Putting together a team of experts will save time and money and will make it possible to scale and will increase ROI exponentially. Find the right professionals for niche tasks and jump-start your eCommerce campaign on the right foot!