Your most popular item might be a tote bag, but you still need to look at ways that you can fill your site with traffic. The people that come to your site will be impressed with the way that it looks, and you must load up your site with something that will make people take notice of you.
1. The Background
The background of your website must be beautiful, and it must welcome people in with their eyes. You want your guests to be happy to come to your site because it looks nice. There are many people who will stay on your site because of its beauty, and you could entice people to click on anything because of its beauty.
2. The Tabs
You must have tabs on your site that are easy to see. You must have a line of tabs that will help your customers click on anything they need. You might have a different list of tabs across the bottom of the page where your customers could contact your firm. You want them to have an easy way of reaching you, and you could leave your about page or bio page at the bottom of the home page. Making all these little things easy to find helps customers get comfortable.
3. A better URL
Your URL must be easy for you to remember, and it must be easy to spell. Your customers can memorize and type the URL on their own, and they can share it with others because it is so easy to remember. Someone who is wondering about domain names should check the catalogue their host has to choose from. You can make a URL that is much more impressive, and you will find that customers come back to your site more often because they can remember the name of your site.
4. A web store
You must build a web store that you know will be easy to shop from. You can find a host who will help you build the site, and they will let your customers make their purchases even when you are not in the office. It is simpler for you to increase profits when you have set up a web store, and you must find a host that gives you the best chance of building an effective web store.
5. Social media sharing
Social media sharing is something that a lot of people want out of their website, and you must have the sharing buttons that you wanted. You might want to have social media sharing buttons on all your articles, and you need the same thing on the products that you sell.
These simple buttons make your site easier to use, and your customers will be more likely to send these things to their friends. You could advertise your site through social media, and you might want a social media manager to handle your accounts.
6. Ad tracking
You must have ad tracking set up for your site. You could have ads put together for your company that will be posted all over the Internet. You might want to have ads send people to your site, and you could place ads on your own site that pay you off when people click.
You must come up with as many different options as possible for using ads, and you must ask a marketing manager to build ads that will target the people who would buy from your site. Targeted ads are the most important thing you can use on your site, and you must read the statistics from these ads so that you know which ones are working.
7. Landing pages
You could create landing pages for your site that will send people to the specific place where they will buy something. You could create landing pages for ads that you posted, or you could create landing pages for different parts of your catalogue. Landing pages are fun to look at, and they provide your customers with a lot of colour and pizazz.
You might create landing pages for contests or special sales, and your customers might be more likely to buy something because they see it in a new light when they look at the landing page. Take an example of Oroton’s tote bag section’s landing page and make sure you provide your visitors with enough information they might need when they land on the specific landing page.
8. Pick up real estate
You must have Internet real estate that will help people come to your site if they type your URL wrong or type a URL that is close to yours. You should remember that people cannot always type your site out the right way. They might miss your site by just a little bit, and they will still come to your site because you bought up URLs to be redirected to your company. These sites have value, and they provide you with more breadth online.
9. Honourable mention-articles
You must educate the public about your products, and you can do that through articles that you have written online. You might choose to write articles that explain how to use your products, or you could write articles that explain why people should use your products. You could write articles as the owner of the business, or you could write up something that speaks to the customer as a peer. You are welcome to write as many of these articles as you want because all these articles will reach someone who is looking for the item or service in the headline.
10. Honourable mention-business blog
You must have a business blog that allows you to interact with the public. They can comment with questions on the blog, and you can write informally for the public to learn about your business.
Conclusion
Your business must make changes to its marketing style if you want to see traffic increase. You might find that your company needs better ads, a blog, new landing pages, or a better URL. All these little things come together to make your site a much better place to land, more profitable, and more beautiful to behold.