It has become almost a buzzword in some industries. Once upon a time it was an acronym that nobody had ever heard of, but now SEO is something that is on the tip of everyone’s tongue.
There’s a very good reason for the above as well; search engine optimization is something that can supercharge your business. We’ve seen it with some big brands over the years and particularly with Google’s pay per click model becoming grossly expensive in a lot of industries, it means that SEO is the only viable option.
However, as a young business with a limited budget, is it really possible to make a difference with SEO? Through today’s article, we will take a look at some of the ways you can achieve this.
Traditional PR can help your plight
Let’s get one topic out of the way pretty quickly. When it comes to SEO, one of the first people think about is link building and in some ways, this is for very good reason. After all, this is one of the primary ranking factors.
So, how does this link to traditional PR? Well, rather than blowing your budget on digital campaigns, according to this SEO consultancy in Fulham you can combine it with your traditional PR activity. For example, if you have a local business event, there’s every chance that the local media will cover it. The result? They will probably link to a page on your website talking about the event as well.
Get the basics right
Now we have got the link building elements of SEO out of the way, let’s talk about the on-site basics.
This is the bread and butter of your SEO approach and if you get these wrong, you are on a hiding to nothing. Even if you are a huge brand with a powerful domain, without the on-site basics you won’t achieve any meaningful SEO results.
So, what are the basics? Making sure you are targeting the correct keywords is one thing, and from then on making sure these are in your content, H1 and title tags is another. In short, making sure Google knows exactly what your page about is paramount to your SEO success.
Grab a local listing
Finally, over the last few years website owners have had much more power when it comes to their brand across local SEO.
Now, when somebody searches for a service in their area, as long as they have registered their Google My Business listing they have a fighting chance of appearing in search results.
So, first and foremost, make sure this business listing is registered. Then, make sure that you are doing everything to maintain this listing. This might be adding the relevant opening hours, photos or anything else which makes your listing look a little more live. In addition, try and source reviews, as there are unconfirmed reports that they can assist with your local rankings as well.