When beginning your own business as an entrepreneur, the unfortunate fact is that you might not have enough money to do everything you want to do, which includes investing in top marketing – but marketing is exactly how your startup business is going to grow. However, marketing doesn’t have to be expensive. Worthy investments can be made, of course, but good marketing mostly comes from sensible hacks and tricks you can implement into your everyday business presence and content – and here’s how.
Be clear on your brand from day one
You can’t successfully market something if you’re not fully clear on what it is that you’re marketing. It’s common for startups to still be finding their feet and to be learning as they go, but you’ll want to be completely decisive on what you want your business brand to be from the very beginning. This enables a clear marketing strategy going forward, and a strong, authentic brand which people can trust. If you’re branding is inconsistent then consumers will pick up on that.
Always use search engine optimisation
No matter the business, and no matter what stage of its life the business is at, SEO is always paramount – and especially so for small businesses just starting out who want to be found via Google, preferably sooner rather than later. Good SEO can take time to master, but as long as something is being implemented, it’s better than nothing – and you can improve SEO as you go along.
If this marketing criteria is a little out of your depth, seeking professional help with SEO optimization, in particular, is a very beneficial idea – at least until you find your feet. No matter your location, whether it’s SEO Sydney, USA or UK, there will always be an SEO company ready to help you.
Identify your target audience
You can’t fulfill an adequate marketing strategy if you’re not completely clear on who you’re marketing to. Identifying your target market from day one – as well as clearly defining your brand, as mentioned – is important for your market strategy going forward. Every piece of marketing which you do needs to be tailored for your planned audience with the very intention of gaining them as new consumers. This will help you to better plan your marketing, as you can ask yourself: does this suit my audience, or does it not?
Connect with your target audience
Once you have established who your audience is, you will need to connect with them. This can be done in a variety of ways, but through social media is one of the main platforms. You can actively follow potential consumers, engage in on-trend topics and conversations which may be happening on social media, and reply to comments which your audience makes. This will increase engagement and awareness of your brand – and your audience will appreciate the interaction from your business, and be more likely to look you up on Google or follow you back.